Disruptive Innovation – 10 Day Executive Training Certificate

About this course

A designerly approach to problem solving emphasizes divergent and non-linear thinking, visual artifacts for driving consensus and decision making, and the ability to hold multiple and competing perspectives in the mind at once. When applied in an executive context, this form of “design thinking” becomes a powerful tool for driving innovation, escaping commoditization, creating strategic roadmaps, and envisioning the future. This program is ideal for middle or upper management interested in leveraging creative thinking to drive future product, service, or system innovations.

This course costs $10,000 per participant, and a minimum of five participants are required. This course is available either in Austin at AC4D, or at your place of business. The course fee includes all educational materials.

Skills and Methods Covered

  • Divergent Thinking
  • Managing the Creative Process
  • Structuring, Pricing, and Scheduling Creative Engagements
  • Product Roadmapping
  • Service Blueprinting
  • Customer Journey Mapping

Course Schedule

  Monday Tuesday Wednesday Thursday Friday
Week 1
  • Sources of Innovation, investigating where creative thinking comes from
  • Design Process & Language, describing how designers solve problems and engage in creative discourse
  • Visual Thinking, examining how to externalize ideas in order to build on them
  • Lateral & Divergent Thinking, moving from expected to “out of the box” thinking by looking at things in new and unexpected ways
  • Structured Brainstorming & Ideation, maximizing the value of group ideation sessions
  • Managing Inhouse Designers & Vendors/Agencies, understanding how to act in a management capacity with creative individuals
  • Critique and Encouragement, describing how to respond to creative artifacts in a meaningful way
  • Structuring and Managing a Creative Project, showing how to budget, estimate, and organize a project with creative deliverables
  • Plotting a Design Strategy, utilizing the process of design to visualize strategic intent
  • Week 1, Reflection
Week 2
  • Affinity Diagramming, a method for making sense of chaotic organizational requirements and needs
  • 2×2, a method for reducing complexity and balancing tradeoffs
  • Product Roadmap, a visual illustration of future features and requirements, describing how business, technology and creative needs work together
  • Service Blueprints, showing how a service-based business can maximize the value of customer touchpoints
  • Customer Journey Map, examining a time-based brand interaction from the customer’s perspective
  • Putting it All Together, or how to use harness the talents of creative people in your organization in a meaningful way
  • Week2, Reflection