Influencing Consumption, For Good
After the first evening of class (umm, hooray!) I left feeling a little beside myself. We discussed high level design theory and touched on the drivers of consumption from various influences. I’ve cyclically entertained a degree of self-loathing of my marketing background/application as being seedy and disingenuous. Driving consumer behavior to buy more widgets can feel empty over time.
Does “compelling” store signage truly equate to increased sales at the register?Does a known manufactured obsolescence equal regular intervals of repeat customers or a recurring revenue stream?
These thoughts (and many others) are precisely the reason why I applied to AC4D. I for one welcome my design theory overloards.