My Favorite Design Process Visualization
Every design firm (and many individual designers) have their own version of “The Design Process Graphic.” Jon showed his yesterday in our first class, and Laura walked through hers today during our second. I thought I’d add to the conversation and share my personal favorite process graphic, the Design Squiggle that’s used by the California-based firm Central:
I like how up front it is about the messiness that’s inherent in the design process. Most design process graphics are much cleaner and structured, though most designers will readily tell you that it’s an idealized version of the process. With the Design Squiggle, you don’t have to make that caveat. It lets you inform the client immediately that the journey won’t be straight forward, but that if you trust the process, good results will come out of it (and you back that up with concrete stories of success).
If you’d like to see a collection of other interesting process graphics, Nathan Cooke has a great collection on his blog. Anyone else have a personal favorite?