Leveraging social media: Tips

I’m not exactly clear on how we’ll be using social media for rapid prototyping just yet, but first we must set up all our accounts, engage with the social media communities, start creating a public voice, and work on cultivating a following. For better or for worse, in this day and age, and especially as social entrepreneurs, we are our own brands.

Good brands are:

  • simple
  • bold
  • opinionated

There’s no wrong way. You have to try things out, figure out what works for you, and be consistent within your own personal framework. Every time you think “I should do this.” or “I shouldn’t have done that.” Try to squash that voice. Easier said than done, I know. (For instance, I probably shouldn’t post three AC4D blog posts in a row on the same day. Hmmm…)

Find your cadence. This will probably be the most difficult for me. Because I am also struggling with organizing and wrangling my internet usage overall. When it comes to tweeting or blogging, I tend to push a lot out at once and then have periods of silence. Because:

  • No smartphone. Limits my ability to stagger social media check-ins throughout the day. (good and bad)
  • Sick of screens. Periods when I don’t want to spend my free time looking at another screen. (good)
  • Internet binges. A result of the aforementioned factors. (bad)

Sometimes it’s hard to see our own patterns and whether they’re effective or not when communicating within social media. Question for Petro: how are you going to give us feedback as we build our brands and social media presence? Question for classmates: how can we give each other feedback on useful/ineffective patterns of communication we exhibit through our social media usage?

We are creating our own living portfolios. I love that idea, particularly as a designer. You set up systems where you’re constantly updating and showcasing your design work, photography, writing, and thinking. And so your portfolio evolves as you and your ideas evolve. And you don’t have to spend that painful time re-finding everything to update your static portfolio when an occasional need arises.

Work smart, not hard.