Business Model Generation

Meet my first business model canvas. Isn’t she cute?

I was spurred on by our IDSE 401 discussions about income statements, balance sheets, and cash flow statements—and the ‘oh snap!’ realization that we haven’t solidified our revenue streams. I’ve been using Alexander Osterwalder & Yves Pigneur’s Business Model Generation book (recommended by Justin Petro during Q1) to walk through key considerations of a business plan:

  • Customer segments
  • Value proposition
  • Channels
  • Customer relationship
  • Revenue streams
  • Key resources
  • Key activities
  • Key partnerships
  • Cost structure

The Business Model Generation book offers common patterns, examples, and good questions to think through each of these sections in their version of a business model canvas. The authors approach business model generation with a design sensibility and encourage ideation and prototyping to arrive at a proper and/or innovative model for your idea.

I’m gonna go off and do 10 more iterations. See you later.