Less is More

In the spirit of iteration, we’ve been asked to address our brand with an economy of words. The result should be illustrated in poster format, using Helvetica type and proper rules of typography.

Our second task was to visualize one story from three perspectives through the use of story-boarding on Post-it notes. Our story is “how food gets to the table from a local farm.”
So without further adieu…

1. This first perspective is from someone making a dish for a potluck dinner.

2. The second perspective is from a farm volunteer who kills and prepares a hog for roasting, unsuccessfully.

3. And the third perspective is from a dog.