Feast For Days: An Initial Strategic Intent

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It is less than a month until our meal assembly service, Feast For Days, enters the piloting phase. As we move closer to this milestone it is important for Jonathan and I to begin thinking about what future business targets we want to aim for. Below is the first iteration of our statement of strategic intent. What do you think?

Our plan is that Feast For Days becomes the most widely used meal assembly service in the Austin area. We plan on achieving this though a low per-serving price point, strategic partnerships with nutrition relief agencies, and whimsical branding that targets a broader audience than the competition. We aspire to see our service attract low-income families and time-strapped, health conscious young adults which are both largely untapped demographics in the meal assembly industry.