Radical Innovation

In the last three Design, Society and the Public Sector classes, we covered several perspectives on ethnographic techniques, the difference between designing for and designing with, as well as frameworks for conducting research and discussing research methods. One reading was a controversial article from Don Norman (whose Design of Everyday Things was my first introduction to design).  He argues that truly radical or revolutionary innovation only occurs via technologists, and ethnographics is not relevant to this type of innovation. I thought this stood in stark contrast to an article by William Gaver et al about using cultural probes as a research technique to provoke startling insights. In this second visual diagram, I summarize these arguments and draw a conclusion about how haphazard revolution innovation may or may not be.

(The image is a little too wide for the blog format, so if the resized text is too small, you can get a full-size image here.)