The second set of readings in our Theory class revolved around creativity, strategy and design, and how those three concepts are practiced in design education versus business management education.
In my position diagram I used the two extremes of Objective and Subjective approaches to education. Where Business Management education typically focuses on a strict system of how companies and organizations operate “most efficiently,” the practice of Design is much the opposite; relying on subjective insights, intuition and abductive reasoning.
What I try to develop in the linked slides below is what the strict school & practice of Business can learn from the rapidly evolving character of Design thinking.
Bringing Design thinking into the Business world, I believe can contribute to much more innovative and agile business models for a world that is more and more user driven.
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