Where should we go, and how do we get there?
I’ve really enjoyed discussing Strategy over the past few weeks in the IDSE 302 – Theory of Interaction Design and Social Entrepreneurship. I spent a lot of time doing case studies and strategy evaluations while studying for my MBA with a focus in Strategic Management. At the time, I understood strategy as “Where do we want to go, and how do we get there.” I was taught Blue Ocean Strategy, Porter’s Five Forces, and PESTLE Analysis. Those tools are great for evaluating the market to determine strategic intent, or where a company “should go,” (strategic intent) but don’t add value when determining the strategy of “how to get there” at a product level. Instead, we learned how to communicate intent and to steer the ship, but not how to design the next product or service.
The past 5 months, and particularly this class at AC4D has give me the ability to design the strategy at the product/service level with high confidence. This stage of my education is exactly where I hoped I would be.
In my latest Position Diagram, I highlight the process to get from a solid Strategic Intent to the creation of the Product Strategy.