On Wednesday, March 6th, Austin Center for Design co-hosted a SXSWedu party with MyEdu and Stubbs. The event – the Design Movement in Education – highlighted three themes, represented in student work:
DESIGN RESEARCH: FINDING INNOVATION
Market research attempts to understand purchasing behavior of a small sample, in order to predict purchasing behavior of a big sample. Design research attempts to empathize with a small group, in order to identify opportunities for design-led innovation. It’s a strategic driver for new product and service functionality.
DESIGN ACROSS TIME
Service design considers how people change over time, and how products can evolve to meet their changing needs. It considers the multiple touchpoints people have with products as multiple opportunities to create engaging interactions, and treats people as co-creators of experience.
NARRATIVE AND STORYTELLING
Technological advancement has allowed even “non-creative” people to tell their story in a way that’s meaningful and engaging. Through rich video, the nostalgia of audio, and simple creative tools, people can claim control over the way they are perceived and represented in online, social media.
You can see some great pictures of the event below. Thanks to Kim Foster for her photography, and to Stubbs for some great food!
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