Hello there, my name is Chelsea! If you don’t know me already, I’m a student here at AC4D. Pleased to meet you!
During our first week at school, we’ve been reading essays from prominent designers on what design is within the larger context of our society. We were asked to organize five different stances into a sliding scale and label where their ideas fell for us on this spectrum.
The idea that runs through all five authors’ works is the importance of teaching design thinking to non-designers. Edward Bernays in Manipulating the Public Opinion: The Why and How in 1928, wrote of design as a luxury afforded to those who had the wit to wield it against the public opinion, whereas Richard Buchanan in Wicked Problems in Design Thinking in 1992 touted design as the next new liberal art.
The significance of this lies in who we think should be wielding the power of design thinking. Generally, I think all of the authors agree that design is a powerful process to aim at a problem, but I disagree with the notion that the knowledge of design thinking should be possessed solely by well-versed designers. In fact, because design is such a powerful tool, it should be possessed by more people. Lateral and critical thinking is important for everyone, from the English major to the computer scientist.
I’ve provided a diagram here illustrating the positions of the five authors in class on the spectrum of whether they believe design is only for a select few versus design is for everyone.
What do you think? Do you think design is more suited for a select few, or do you think design thinking is for everyone?No Comments »