Kung Fu and Fire
It’s the morning of our first Firestarter and Bhavini and I are about to head over to the Kung Fu studio. The goal of our Firestarter is to help out the Austin Kung Fu Academy. When we approached Austin Kung Fu and started talking to them to identify issues that we could help them with. They expressed to us that they really need help with marketing and attracting new clients. Their current client base is very supportive and loyal but they are looking to expand their business.
Through some initial research we found that they have a website that didn’t reflect the modern and open nature of their business. The only rule of Firestarting is that you have to suggest an idea that can be completed in a day. After discussing the problem and looking at our skill sets we decided to build them a new website. The new website will be a clean and easy way for potential students to find out about the school. We want the website to be something that the school can be proud of.
Creating a website in one day is no easy task, it requires a dedicated team with a diverse skill set – your fire is only as good as the logs you throw in it.
Our team includes a diverse group of designers (Cheyenne and Diana), marketing (Sarah), content creators (Bhavini and myself), and a web developer (Scott).
The studio has classes throughout the morning so Bhavini and myself are gong to spend the morning taking photos and interviewing students and teachers – the goal being to generate plenty of content and research before the rest of the design team shows up at noon. From noon till one we will sit down and conduct a research interview with the teachers to help guide and inform the synthesis and ideation process that will follow. From one till four we will participate in a co-design process with the owners to layout and design the website. From four till eight we will break off and work on our individual tasks. At eight we will have a completed website.
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