Our team is gaining confidence as marketable, creative problem solvers by putting new techniques into practice in the Firestarter format. We are also realizing that Firestarters are an idea that works in parallel with AC4D – fellow designers can funnel the skills we are developing here in the program into Firestarters as a means of gaining practical experience, making new contacts, and earning money in highly condensed time formats.
We learned a great deal from each of our first two iterations in Firestarting (read more here and here). We were also recently solicited for our third session by Girlsguild co-founder, Cheyenne Weaver. Currently, we are trying to engage a wider audience by reaching out to indirect contacts in our network. Marketing the service to larger community means that we need to have a clear articulation of exactly what our service is and what the tangible deliverables are for a business interested in working with us. In an effort to refine our own understanding of a Firestarter as a marketable service as well as communicate with potential clients we created a one-page summary of Firestarting.
Creating this articulation forced us to nail down some our broad takeaways from our first two Firestarters as well as consider the perspective of potential clients. We’re reaching out to small businesses in the Austin area through email and twitter to gauge interest in the service as well as get feedback on the concept. This isn’t just a class project, this is an idea we want to continue to pursue, develop, and refine. If successful we will have a viable, direct format for applying our create problem solving abilities in a way that creates immediate impacts for businesses.
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