“Dog hunt.” “What?” I asked. “Have you ever have seen a dog hunt?” “Yeah, what are you getting at?” I asked. “When a dog gets that smell in their nose they can’t stop until they find what they are hunting. You need to be that dog in the hunt.”
This was the advice I received from a consultant. At first I was a little thrown off but, it turned out to be great encouragement to keep pushing forward and believe in those gut feelings.
My problem at the time was I had this client that but I wanted to do more for them then just make flyers and other advertisements. I wanted to create a deliverable for them that they would remember. I took those words of encouragement put my nose to the ground and went to follow the client around for the day. I went hunting.
I met the client at Thunderbird Coffee where they were working for the day. They assumed that I was there to go over the design layout of the flyer and take pictures. Instead I started asking questions, asking them to show me programs they worked with, asked to look at client lists, asked about dreams that they had of their business, asked about stress, asked about the employees, etc. I started by taking note and sketching out ideas focused on solutions to breakdowns as they opened up to me.
Skeptically, she continued her dialog glancing over her computer curiously as I sketched out a flow diagram. I began by laying out all the services they provide, the clients they provided it to, the additional services, everything that she had just told me about. I grouped them together on napkins and notebook paper to produce a makeshift affinity diagram. Time and services became two major words that stuck out to me throughout our conversation. Thinking of this a visual structure of a timeline for a student’s progress through school unfolded . The vision of what I was trying to make her became ultimately clear at this point. I quickly drew up a diagram outlining the services of her company in the life span of a student. It felt like what I would assume an ah-ha moment would be.
My client, Encompass Tutorial Services, provides organization, time management, study strategies, and goal setting within subject specific tutoring. There are also other services that they provide throughout the year geared towards tests, creative writing, college readiness, etc. They are committed to what they do as I have been able to witness first hand during one of their sessions.
The deliverable I am working on for them is focused on building a 5 year course track model. It is dedicated to development of a student through their entire high school career. It works for Encompass because they are committed to kids who are naturally not going to be successful in the current Texas Public School System. It will help assist Encompass Tutorial Services in their mission to build meaningful relationships that foster academic success and inspire students. I ran this by the client and it got approved. This is the focus of my $1000 project and is the deliverable that I was searching for.No Comments »