Earlier this week, GigaOm published an introduction to some work I’ve been a part of in Myanmar, exploring money practices and behaviors in rural and low-income households. Conducting design research in other countries, especially those in development, is a reminder of the applicability of the design process and of the work we do. So few people (or institutions) strive to understand “why,” and despite a heightened foreign interest and influx of opportunity in this newly opened market, so few products and services have been designed appropriately, or adapted from other markets to consider the needs and values of the people they serve.
I hope you enjoy the read.
We’ll be sharing out our findings in early April.