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Intent vs. Practicality: On the desire to develop Research Insights Databases

Monday, June 2nd, 2014 | Posted by Lauren Serota

Many of the faculty have been in the position before: a client wants to maximise their research ROI by having you simultaneously conduct design research AND help them develop a means for efficient knowledge-sharing of your (and all future) research insights. I just wrote a little diddy on some of the reasons this is tough, and why asking for a more efficient means of sharing insights is missing the point.

Commentary welcome.

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