U.S. Bank Mobile Banking App: Design Strategy Feature Brief

We’ve been working for months on the redesign of mobile banking apps. We’ve gone from the creation of concept maps (high-level articulations of the app’s structure) all the way to a design strategy feature brief (a detailed articulation of the vision for the project).

The design strategy feature brief is a satisfying document to create because it’s the first thing that we’ve created for this project that is refined and detailed enough to be able to stand on its own. It’s meant to encourage others to get excited and support the project. It can be emailed to stakeholders without me having to be there to explain why the project is valuable.

Here’s a copy of my DSFB for the redesign of the U.S. Bank mobile banking app:
Design Strategy Feature Brief (pdf)

For a full rundown of my project, here are links to previous posts (most recent first):