The Emperor Has a Supportive Set of Undergarments

Sophie and I have been working on Openly since our pivot from Quarter 3.

We have our story:

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We all have an ideal relationship in our heads, the seed of which starts in childhood, where we’re all told fairy tales of finding Prince Charming or some princess who chills with animals all day.

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There are a ton of apps out there that claim they can find us a perfect match, but no one is perfect. Real relationships don’t have a happily ever after. There are all sorts of disagreements that we’ve got to work on. Openly is an app to create stronger relationships through communication.

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But it feels a little bit like we’re “happily ever after”-ing our own app.

We don’t have complete set of wireframes.

We’re building them in conjunction with a business plan, and it feels unstable. We can only predict so far what might be a plausible business model for this app. We’re realizing that we have to get comfortable with the ambiguity here, and just put our thoughts forward. We’ve looked into partnerships, subscription models, app-store purchases… We’ve just got to pick the one that makes the most sense and play it out.

Our focus right now has to be on developing a really great product.  This week we are completing our wireframes: building a version of every screen built out so that we can get it in front of people to user test. I know that being able to see people interact with our product will make us a lot more secure in the stories that we’re telling. This emperor is ready to put on some pants.