AT&T Redesign Features and Functionality
This is the final installment of the AT&T application redesign saga. From the last post here(prior post showing development estimate details), the design has been flattened to reflect a monochromatic color scheme, and has also gone through a bit of redesign. The full set of screens can be found here(full set of screens), this file is a bit messy, but it gives every screen designed for the AT&T management experience. From the last post, the application underwent a few changes. These were to keep a more consistent spacing, padding, and text style throughout the application to a consistent experience and style. This final installment will cover the various features and expand on the value delivered by the final product.
Backtracking to about 14 weeks ago, the task at hand was to find problems existent in the current application and consider ways of redesigning the interaction to better help users navigate, use, and be satisfied with the experience provided by their wireless account management tool. There were three main findings discovered through user research. They are listed below with explanations of the impact the finding had on the redesign of the application. The manifestation of these implications will be shown later alongside the feature delivering on the implication.
–Users want the capability of an employee without the hassle of going to the store. – Essentially users do not want to have to contact AT&T or go to one of their stores or kiosks unless they want to. It is inconvenient to try to make changes to an account through a dedicated management application and still have to call support for help. This left users feeling frustrated and under-appreciated while using the application, as they hoped their experience would be simple and fluid.
Which brings us to our next insight into user needs:
–Users need simple, familiar navigation, obvious way-finding and feature placement to encourage error prevention.- Much of what users were saying was the application was “like a maze.” They were getting redirected, links would stop loading due to the web wrap, and the interaction with the application was sub-par at best. These people wanted a responsive, thorough application where they did not have to play a guessing game to complete their tasks.
Finally, Users want to see progress to monthly limits quickly and easily.– Even before paying their bills, users come to the AT&T application to see their monthly data, talk, and text balances. For many users, especially those with multiple lines held by their children, it was of the utmost importance to be able to see how much data was used total, as well as per device. This allowed for accountability on the user’s end, and allows users to increase these balances before incurring overage charges.
What do all of these mean?
The previous statements for user needs, or insights, led to three principles followed very closely during the design process. These are:
-Give users full account control; allow them to do everything they may want to do to impact their mobile bill or plan from their phone.
-Use familiar and build in navigation, and more obvious iconography within the application so users feel more aware of their progress towards accomplishing a task, and are more cognizant of where they should be going to complete their tasks.
-Give users as much information as possible to make informed decisions that will effect their wireless accounts. This, basically, is showing users all of their metrics in easily digestible formats so they are able to make the appropriate changes.
As stated previously, next will be what features were created in direct relation to the insights and design implications found during research. This is an abbreviated version of the full feature brief, detailing each feature and the value delivered to the user. The full feature brief and design details are available here.
Full Account Control
Adherence to this first principle is difficult to illustrate, but giving users the full functionality of the application, from managing authorized users to creating a warranty claim for your broken or malfunctioning device, the redesign has users covered no matter what their desired task. The screens below illustrate the authorized users area, the warranty claim, and the other device settings available to users.
Users Need Simple Familiar Navigation, and Obvious Wayfinding
Giving users simple and familiar navigation options allows them to use an application fluidly and easily, even if they have never used it before. Previously, the functionality of the application was buried. This was remedied with the addition of the bottom navigation icons as well as the removal of the overflow hamburger menu. Users are also always able to go home without going back, or can go back on any screen in the redesign. In the longer tasks, counters showing how many more steps to completion show users their progress to their goal. Shown below are a few screens exemplifying this. The first is within the warranty claim, showing users their progress through the task. The headings added at the top of the screens help to set apart where the user is in relation to the rest of the application. This bar shows pertinent information for the current task, and shows where the user currently is with the less specific heading at the top of the screen.
Users Want to See Their Progress to Monthly Limits
The most used feature of this application is the ability to view current data usage. Most people worry less about their talk and text limits as they are seldom reached or broken, but with the current emphasis on data usage and the movement to always on connectivity, data limits are becoming more and more of a burden. Below is the home screen showing the current usage juxtaposed to the time remaining in the billing cycle. The second screen shows the more detailed usage view, showing users their full usage as the home screen does, but also giving the individual device usage.
The final piece is the proposed release timeline over a period of ten weeks. It shows the value delivered during each release, as well as specific features related to that value. It is shown below.
Thank you for your interest in the process and outcomes of this project. It has been a long journey, but experiencing every piece fitting together to create a cohesive design, development plan, and release strategy taught much more than anticipated. Testing with users and doing research to inform a design is difficult, but the value presented in this technique is huge. Knowing the product created will have the desired effects and having the data to back up the claim is a huge confidence boost. Everything was not a happy path though, the attention to detail required creating screens is huge, the thought behind releases and thin-slicing the application requires a level of objectivity I did not have before going through this course. This project and process has given me a new appreciation for the technology we interact with daily, and has ignited a passion for user testing and design I did not have before.