Health in Bite-Sized Increments

Conner Drew | Sally Hall | Elijah Parker

Bite-Sized is a digital tool for dietitians to expand their reach and impact by allowing them to have input and influence with their customers on a more consistent basis.

 

Project Backdrop

Diseases influenced by diet are at an all-time high — 27 million Americans have diabetes and 30 million Americans have heart disease. These are leading causes of death in America. This is an interesting contrast when considering the fact that the demand for health and healthy eating is, simultaneously, the highest it has ever been. The gap that exists between those 2 truths has a lot of niches to fill.

 

Product Introduction

Bite-Sized Health is aimed at making dietitians more effective in their work with their clients. The dietitian relationship to the client is a potent one. They are the point person helping people steer clear of disease. The problem is that, on average, dietitians meet with their clients once every 3 months. At best once every month. That leaves between 30 and 90 days of unaccounted for food consumption. Dietitians commonly ask for a food log of the intake in the last 72 hours. This log is not fully representative and potentially inaccurate. Therefore, Bite-Sized Client Relationship Manager bridges that gap by allowing dietitians to have consistent contact and influence with their clients.

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The in person check in to start off the interaction is key. This is what differentiates BiteSized from other leading competitors in 2 ways. There are some services that offer similar information but do not have the person to person interaction to ground the interaction. There are other services that are explicitly softwares for dietitians to manage client information, lacking the capability of continued support. The personal nature and continuous support creates a cultural awareness as well as a personal touch to an otherwise entirely digital service. It also creates a space for help with food support that users can depend on. Achieving a level of comfort that other dietary and nutrition based apps struggle to meet.

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Target Population

BiteSized will be marketed to dietitians to expand their reach and impact. Dietitians will be able to prove the boost in their effectiveness through the ability to tangibly track their clients food intake and measure the changes they are making. The price will be $39.99 per month per dietitian.

In total, there are 66,700 Dietitian and Nutritionist jobs in the United States. Of these, we will focus on dietitians and nutritionists who could benefit from our service, meaning, those who work in an organization that could effectively implement our tool. Such establishments include:

  • General Medical & Surgical Hospitals: 17,840 nutritionists/dietitians
  • Outpatient Care Centers: 6,870 nutritionists/dietitians
  • Specialty hospitals: 1,460 nutritionists/dietitians
  • Psychiatric & Substance abuse hospitals: 780 nutritionists/dietitians

Therefore our total target market is 26,950. We will reach 5% of this market by the end of the first year, and 5% of this market will adopt the product which is 162 dietitians and/or nutritionists.

Financials

The projected revenue from our first year is $49,303.94. We are expecting not to come out of the red and into actual profit until the 18 month mark.

Earnings:cash

Currently, we are thinking $200K in seed funding would suffice to go towards development costs, founder salaries, and overhead expenses.

We plan to establish ourselves, initially, as an LLC so that we can get off the ground and into action as smoothly as possible.

Attached is our written Business Plan.