Wells App (1 of 1)

Banking Concept Maps

Bank Concept 3

When asked to do a redesign of a banking app, it’s important to start off with an understanding of banking as a whole. Why does this institution exist and how does it function?

From here, we can take a look at a banking app that is meant to provide value to the customers of a bank, and understand how the functionality offered to a customer fits into greater picture of banking.  In this case, I considered the Wells Fargo app. The app is relatively robust. It contains many ways to view and manage one’s money, but also a large amount of additional information about the bank and it’s services.

WF Info Arch
Wells Fargo Information Architecture Map

Considering that apps ideally make our life more simple, I thought the best place to start for a redesign would be to simplify navigation and highlight the aspects that the user would want to work with most, namely managing the money in one’s account. Additionally, I removed and consolidated some of the extra information so that it wouldn’t detract from the user’s ease of movement throughout the application.

WF Existing Info Arch
Redesigned Wells Fargo App Information Architecture

Wells Fargo does a great job of positioning a user’s accounts front and center upon login. I decided to build upon this existing frame by moving some functionality that relates specifically to an account within the account’s summary. This way, when a user wants to deposit a check, they are already positioned within the account they plan to deposit into. I did however, keep the general category of “check deposit” underneath the main navigation menu, since this is one of the more commonly used features of a banking app (this is the only reason I started using my bank’s app in the first place!) and it can still be accessed as a stand-alone feature. Other items in the navigation menu I discarded or consolidated into headings that are easier to understand and find the relevant information. For example, “push notifications” was previously located under the “Settings” tab, but I decided it would be easier to find this feature if it was located under a tab with the rest of the app’s features.

There is still work to be done in order to create an app that allows a user to have both an in depth understanding of their finances as they exist, and also a holistic perspective of how they can best manage their finances. With some more emphasis on managing one’s finances in the long term, I believe the Wells Fargo app can provide great value to a user that wants to understand how they can benefit from using a bank and put their money to work for them.