Go-To-Market Plan: KeyUp
Over the past 8 weeks, team MMA has been clarifying and de-risking KeyUp, a service that connects young adults without college degrees to middle-skill careers. We have co-created with young adults, interviewed stakeholders, and found influencers who have been actively seeking opportunities to work with us. We have found that there has been a lot of movement around this problem space. From Texas Workforce developing a strategic action plan to finding out that Impact Hub’s newest accelerator is focused on workforce development, we feel confident that we are building a solution to a problem our stakeholders are desperately seeking.
In this past week, we met with key players in the community who were practically ready to start showing KeyUp to their clients. This has had two consequences for our team: 1) we feel it is urgent to develop a draft of all of the wireframes for our system and 2) we have had to take time to reflect on whether or not this is something we believe we want to continue past 4th quarter. Of course, these are awesome calls-to-action. We know that we can have a positive impact in a way that can help many people and are proud that the research we started in October about civic engagement has inspired us to find something worth creating.
How fortunate, then, that this week we developed our go-to-market plan. It was all about taking our imagined solution one step closer to a realistic state of existence. We have a timeline of product development to shoot for, a potential budget, and a better sense of our competition. We are also prepared to rebut what our naysayers may come at us with as we thought about 30 potential critiques of KeyUp and how we might respond. This has been a helpful exercise as a team because it has forced us to get deeper into the details as well as help us get even more aligned.
We are excited for our last class as we develop our pitches. We will be using our concept and the go-to-market plan to compete for a $2,000 prize at EdTech Fast Pitch on March 1st. We will also have to determine as a team if we should apply for Impact Hub’s Workforce Accelerator.
We would love your help in preparing our presentations and wireframes. We would love critical feedback. We know that’s the way the AC4D alumni expresses its care and support! Email us at firstname.lastname@example.org.