This week, the team here at KeyUp made a lot of progress on building out our system.
KeyUp is a digital service that connects young adults to training programs and services that can enable them to move into middle-skill careers that do not require 4-year degrees. For this first week of wireframing, we first built our hero screens, including the Browse Careers screen, the Career Profile screen, the Appointment Scheduler screen, and the Quiz question screen. Then we strung them all together (and added a few more screens) to make flows, or example paths users might take (see below). These included the Career and Training Program Browsing flows, the Interests Quiz flow, and the Make and Appointment flow. It came out to 41 screens in all.
We created a usability testing protocol and adapted to the key flows that we’ve developed wireframes for. We crafted the following tasks for our users to accomplish:
- Find a career that will make you the most money.
- Find a training program that will get you to a career in the shortest time.
- Schedule an appointment to get into a dental assistant program.
- What are pros and cons of being a dental assistant?
We aimed to conduct testings with at least four people for this first week. Here is some of the feedback that we’ve received so far:
- In order to help develop brand identity, we had thought to let users save the careers and training programs they were interested in in their “Keychains.” However, users found this confusing and expressed that they just wished that the Keychain was called “Favorites”.
- Looking at the default career cards that first appeared when people clicked to the Browse Careers screen, users became confused because all the careers at the top of the list are in the health industry. As a result, we decided to change the default careers that first appear on the browse screen to alternate between the tech, skilled trade, and healthcare industries, so that it doesn’t look like the app is just pushing careers in the health industry.
- Our language on the pages that was supposed to indicate that there are scholarships and other forms of aid out there to complete middle-skill training programs was not clear enough. For instance, users did not interpret our heading of “Need Support to Finish?” as referring to possible scholarship money. In response, we plan to change our language to “It seems like you qualify for financial support.”
IMPACT HUB ACCELERATOR
Last week we submitted Keyup to the Impact Hub’s Workforce Development Accelerator program with the intention of acquiring mentorship in the development of the product. Once again, we confirmed that Keyup’s concept is needed in Austin’s workforce community: we got accepted to the accelerator! After a few days or asking ourselves if we’re really ready to do something like this, and speaking to AC4D mentors, we finally decided that the team is ready to move forward with the application process.
One Big Lesson We’ve Learned
We learned that in the start-up world, people often do not actually talk to their prospective customers. We were surprised in our conversation with the Impact Hub Workforce Accelerator admissions committee to hear that most of the applicants hadn’t done research with their users. We were one of only a few groups that had actually spoken to our users and tested our co-designed solution with them. It was gratifying to hear that what we’ve been learning at AC4D is valued even among people with business backgrounds.
One Big Question We’re Still Asking
We have heard from several organizations that work with young adults to find them training, jobs and supporting services to build their careers, that the benefits that Keyup will bring to the community are considerable. After all, our vision is to help young adults craft their career paths by taking into account their circumstances and lifestyles. But even though we’ve heard from other young adults that they would find value in a service like Keyup, we are still asking ourselves if we’ll receive the same reaction from them as we’re getting from our stakeholders.
Testing our wireframes with at least eight young adults, showing them to our peers, and iterating based on the feedback we receive from them. We will also be building out more of our flows.
One Way You Can Help
Let us know if you or anyone you know would be up for a short (10 minute) usability testing session with us. All that would entail would be clicking through the screens we’ve made and telling us about your impressions as you go.
This invitation goes double if you (or someone you know) happens to be someone without a college degree who is looking to switch careers, but all are welcome!