AC4D + We Are Blood: The Sequel

TEAM: Catherine, Kim, and Zev.

Two years ago, We Are Blood (WAB) decided to work with a team of AC4D students. During this time, WAB was also going through a transition phase.

From 1951-2016, WAB was known to the local Austin area as The Blood and Tissue Center of Central Texas. Recognizing that there was a space and need for them to make a bolder statement of the value to their local community, The Blood and Tissue Center of Central Texas rebranded and renamed to identify themselves as who they are today.

WAB saw a clear need to draw a distinction between their principles and services they provide to local hospitals, versus that of the national level donation based blood banks. We Are Blood is unique in its own industry, in that it operates in its own community, versus nationally, and that it prioritizes its social value in the community by carefully balancing the company’s scale and impact, rather than thinking about baselines and profit margins first and foremost.

We are thrilled to say that We Are Blood has chosen to work with AC4D again, in an effort to re-approach their original reason for rebranding: paying particular attention to their outward-facing service, and working to match that to their internal mission statement. How best can We Are Blood exude their mission of community and family, day in and day out? We will be working with them to find out!

Read our We Are Blood Community Culture Research Plan here.