Creation through ideation

Is it too soon to have already found a favorite part of this process?

Today we took our field research data points, debated themes, crafted insights, and then the fun began. Ideation is, effectively, an improv-style brainstorming session where you allow yourself to say “yes, and” to every concept that comes to mind and then either build upon that or spin into another brainstorm.

I’m excited to see what develops out of this mess of green post-its tomorrow!

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