Reflections and Solidifying of Concepts

The capstone team of Sara Miller and Kelsey Greathouse spent the past week better defining our concept and business plan as well as reflecting on the past 3 quarters and how we may use our learnings from those quarters in this final quarter. Our concept is LaunchPad, an ongoing event and summer workshop series that supports teachers in making a transition out of teaching and into a new field.

Learnings and Reflections From the Past Three Quarters

In Quarter 1,

we learned…

  • How to synthesize disparate information
  • The application of design theory to design work
  • How to formulate and articulate a unique viewpoint
  • The importance of narrative to communicating a concept
  • To have courage to put ideas into the world and get feedback

…in the process, gaining the tools of…

  • Presentation
  • Sketch
  • Illustration
  • Recruiting
  • Contextual inquiry
  • User interviews
  • Transcription
  • Storyboarding
  • Theming

In Quarter 2,

We learned…

  • The value of working creatively with a team (melding ideas with people around you)
  • Systems thinking
  • Creative recruiting strategies
  • How to present project updates to a large audience
  • About and executed on the process of service design

…in the process, gaining the tools of…

  • Managing a client
  • Co-creation with a client
  • Storyboarding as a tool to communicate a design concept
  • Sketch
  • Product exploded view creation

In Quarter 3,

We learned…

  • The application of insights from research to a broader audience
  • Validation of demand by putting imperfect things into the world

…in the process, gaining the tools of…

  • Concept zooms, showing how a concept works in a larger ecosystem and when zoomed in
  • Rapid design concept creation, framing a problem
  • Pitching
  • Wireframing
  • Usertesting
  • Lo and high fidelity prototyping
  • Theory of Change
  • Lean Canvas
  • Forecasting
  • Business model creation
  • Market research
  • Landing pages


Vision for One Week After Graduation

After listing our learnings and laying out the tools in our toolbelt, our team was able to clarify where we want to be one week after the program, knowing our timeframe and our goals. In short, we hope to be able to clearly communicate our business concept and our plan for its development to any investor, partner, or user. But, not only do we want people to understand our concept, we want it to provoke and wow them.


We hope to do this by creating a narrative explaining our work on this project, a service blueprint, a business plan, a provocative demo, a tested MVP, an outreach campaign with measured results, and at least 2 confirmationations of investment or partnership. We hope to run a pilot of our product before the end of the school year. We are currently imagining that pilot to be an informative event for teachers on the first steps towards leaving the field.


In the next week, we will be creating artifacts that help tell our story, begin creating a landing page, and start getting the word out there about the event we will be creating as an MVP.

Our Concept and Pitch

As we mentioned before, our concept is LaunchPad. LaunchPad is a event and workshop series that supports the transition of teachers from transition into a new profession. As such, we created a short “elevator pitch” for our concept and where we are at in the development currently.


We exist to create a world where, people do not feel stuck in and feel empowered to pursue paths outside of their current career. In order to make that vision a reality, we’re creating a product that helps teachers transition out of teaching. To do that, we’re working to answer the question of what is the best solution to help them do that and what are the components of that solution. This week we’re going to ideate several formats that our solutions could take, define what components each format would have, compare each of those, validate, if needed, and choose a format.