Crafting a Compelling Product Presentation
My capstone teammates, Christina Davis and Catherine Woodiwiss, and I are developing a mentorship service that connects 18-25 year old college students with working professionals and provides them with a digital platform for supporting a sustained, in-person mentorship experience. We’ve spent this week creating a compelling presentation that illustrates the value of our end-to-end mentorship service through both narrative and key visual artifacts.
Over the past few weeks we’ve made several artifacts meant for internal sensemaking of our product – customer journeys and service blueprints, for example. While these helped us define the end-to-end solution that we’re providing, as visuals they’re large, complex, and detailed – not useful in delivering a succinct narrative presentation. One of our biggest challenges this week was to develop simple visuals that can speak to the complexity of our service but are intended to be quickly read and understood by an audience unfamiliar with our product.
To create our mentorship product presentation:
- We created artifacts to communicate the vision of our mentorship service and visually articulate its value. These include high-level concept models that represent the overall user journey of the mentorship service and illustrate how all three types of users in this system – the mentee, the mentor, and the organization – benefit from our product.
- We crafted high-fidelity screen mockups to illustrate key digital touchpoints in the service.
- We produced a presentation deck to demonstrate our comprehensive solution and how it fits in with our research and theory of change.
We’ll be taking feedback from our mid-point presentation and refining the artifacts and deck we created to continually improve the articulation of our product’s value to a larger audience.
In the upcoming weeks, we’ll be focusing on piloting our service in order to test key areas with actual users.
To do this, we’ll:
- recruit participants to test our product.
- determine which elements of our service and digital platform are the highest priority to test.
- iterate and refine the key touchpoints based on feedback from participants.
We’ll also be creating a pitch deck to present to student support organizations in order to validate market fit for our mentorship service. If you’re familiar with an organization that would be interested in piloting a mentorship program or if you’d be interested in being a participant in user testing our mentorship platform, please contact us – we’d love to speak with you!