Ally Bank: Mobile App Redesign Strategic Roadmap
In January 2019 our cohort at AC4D began the long process of designing a mobile banking app. Over two classes, Designing Digital Interfaces and Product Management, we’ve practiced a myriad of skills: designing concept maps, wireframes, user testing, adding additional app functionality, and meeting with developers for app development.
This past work has culminated into this document: A strategy brief. You can view the full brief here, or peruse the following description and reflection on the challenging but rewarding process of mobile app development.
The purpose of this document was to build trust between the Ally design team and other departments that require sign off.
I attempted to make this as clear as possible from this screen:
In our scenario, Ally does not have a banking app, which led me to a value promise based on insights.
The road map provides a step-by-step breakdown of the app’s development, here’s the opening roadmap slide:
This high-level roadmap leads to a more specific breakdown of how we can build the core functionality of the app in 20 working days:
What are we building? Key features are detailed in the Capabilities section:
This assignment forced us to communicate with many audiences, and play different roles ourselves: design teams, including User Experience (UX) and UI (User Interface) designers, developers, product managers, and C-suite executives who would make a decision.
I plan on adding an Executive Summary to this document. And if I was to do it over again, I would be sure to recruit a wider age range of users.
Through this assignment, I gained the confidence to work within Product Management frameworks, and to communicate with a wide range of people and roles who have a strong impact on product development.