This past week we read 3 articles, by three different authors. Jon Kolko’s: Our Misguided Focus on Brand and User Experience A pursuit of a “total user experience” has derailed the creative pursuits of the Fortune 500., Michael Hobbes’: Stop Trying to Save the World Big ideas are destroying international development, and Aneel Karnani’s: Fortune at the Bottom of the Pyramid: A Mirage How the private sector can help alleviate poverty.
In each article I believe that each author was trying to tell the story of how true user centered interaction design went wrong. Whether it be by big business basically creating their own definition for user centered design to appease their unwillingness to change, or as Karnani did, calling out an actual individual name CK Prahalad for trying his hand at user centered design and failing.
I decided to create an infographic artifact to illustrate my take on these three articles.