There are many amazing qualities that separate AC4D from any school I have attended before. Allowing me the opportunity to articulate my opinion is just one example that came to mind this week – whether it is the pronunciation of the word “Canuck” or the interpretation of a homework assignment. I’m comfortable with my Western New York accent, but the homework assignment interpretation haunted me for most of the week. I am much more comfortable given a problem set in structural mechanics than an open-ended assignment asking us to make and tell three stories. So what does it mean to me?
My Brand Statement: I’m Jaime, I build systems to grow sustainability.
I began the week with an idea of the qualities I wanted to portray in my brand, but I was convinced that my previous developed statement needed a diet. I worked to take away words until nothing more could be subtracted, and the result was this:
I’m Jaime, I’m creating a home for the environment in business.
I asked friends for their reaction to this statement, and the reaction was far from good. It provoked questions of the ideals and emotions I was trying (unsuccessfully) to evoke in a single sentence. I sat back down at the proverbial drawing board, first creating a narrative to use as a foundation to draw out those few words. I build systems to grow sustainability.
An approach: How to move to Austin in 10 days
Telling the other side of it: Diana Griffin’s story
And what did I learn?
When we are asked to tell stories, they need to be clear, concise, and clever to truly be memorable. Of most importance, they must be authentic to resonate fully with your intended audience. A perfect example of my authenticity failing miserably this week is exemplified in my experiment to leverage social media. I have abruptly changed my tone and content of posts on facebook and twitter in this process, posing unemotional questions and comments that are very unlike me to gain insight into my brand – and I was called out on the artificiality today. To gain strength, respect, and a following of my stories and brand, I need to converse and write with sincerity, keeping my personality and personal interests intact.