My name is Matt Franks. I’m a faculty member at the Austin Center for Design.
This post marks the beginning of a series that I hope to maintain over the next few weeks on my participation in this year’s UX for Good challenge – Kigali & London.
What is UX for Good?
“UX for Good is an effort to push design as far as it can go: past forms, interactions and experiences to complex human systems, and beyond attractive, effective and elegant to deeply impactful. UX for Good is out to set the edge, so non-practitioners can see the full potential of design and practitioners can do the most meaningful work of their careers.
Each year, a handful of top user experience designers from around the world are brought together to conceptualize and develop novel interventions that help solve complex, social challenges.”
UX for good aligns to the mission of AC4D in that it attempts to make meaningful change by focusing on problems worth solving. This year’s challenge focuses on a particularly wicked problem: Converting the profound feelings elicited by genocide memorials into meaningful and sustainable action.
As part of this challenge, I will be visiting Kigali, Rwanda for several days of exploration, research, and debate around the topic of Genocide. Kigali is home to the Kigali Genocide Memorial Center.
This memorial is built on the site of mass grave, housing the remains of 250,000 Rwandans who were killed over three months in 1994.
Jason Ulaszek of Manifest Digital and Jeff Leitner of Insight Labs, the founders of UX for Good, give great context into this years challenge:
“Like all such memorials, it is intended as an antidote to genocide itself – teaching us and moving us to ensure we will never again be detached and complicit.
But, for the most part, we remain unchanged. Virtually every visitor to a genocide memorial or holocaust museum can attest to overwhelming feelings of sympathy, sadness and outrage. Schoolchildren and world leaders alike leave speechless. But most visitors can also attest that they did nothing substantively differently as a result.”
For those of you who are interested in the complete design brief, you can find it here.
I’ve been fortunate enough to spend my career surrounded by individuals who I would regard as more capable than myself in so many ways. I’m genuinely excited to be working on a problem whose solution is in no way obvious, and with a team of talented individuals from around the world.