IDSE303 Studio Ideation and Development


About this course

This course is the second phase of the Interaction Design and Social Entrepreneurship Project. Students will begin to iteratively prototype and test designs related to a particular humanitarian and social problem space. Students will build physical and digital artifacts as necessary to describe their design solution, and will test that material in the actual context of the particular design problem.

Outcomes and competencies

The following outcome statements articulate the competencies, abilities, and skills a student will have as a result of completing this class. Students will...

  • Be able to illustrate, through prototypes, sketches, and presentation materials, a cohesive design idea for a particular large-scale social and humanitarian problem.
  • Be able to scale back that design to a small form for build-out and pilot testing
  • Be able to describe and rationalize the particular design decisions that have led to the development of the design vision and the small-form
  • Have 50 active users of the student’s product or service.

Core concepts and ideas

This class emphasizes the following main ideas, themes, and concepts:

  • Criteria and insight definition, applied, in order to begin a comprehensive design effort
  • Rapid Ideation, applied, intended to explore multiple design solutions to a single problem, and to reframe problems from various new and interesting perspectives
  • Evaluation, applied, in order to understand how a given design solution is perceived by an intended audience
  • Development and refinement, applied, in order to continue advancing the fidelity of a design solution and understand tradeoffs of various design changes

Schedule

Class #Major ThemeIn ClassOut of Class

1

Map the System

Students should understand the larger system they are working with. Based on the insights and opportunity areas generated from Q2 research, students will create concept maps, then using semantic and temporal zoom to stretch their perspectives.

Review Syllabus and expectations for IDSE 303.

Team status

Discuss: Concept Maps (Q2)

Discuss: Semantic Zoom + Temporal Zoom.

Watch:Powers of 10 Movie

Start: A1 and check-in for feedback before end of class.

Assignment 1 - Update concept map from last quarter. Execute semantic zooms (7 zooms) and temporal zooms (7 zooms). Send A1 with attachment no larger than 5MB 30min before next class start. Post publicly so we can review next class.

Read: Human Centered Design – Why empathy isn’t everything

Read: Excerpt from Redesigning Society

Read: Civic Design

Read: How Strava, The App For Athletes, Became An App For Cities

Watch: The first secret of design is… noticing.c

2

Rapid Ideation

Students will ideate with no constraints and suspend all judgements. Don’t consider how the ideas will get funded or whether they are legal. They will use methods like Insight Combination and Reframing. Just have fun.

Team status.

Present and critique A1 as a class.

Discuss: Reframing and 2x2.

Start: A2 and check-in for feedback before end of class.

Assignment 2 - 200 ideas on Post-It notes. Reframe your idea with simple prompts such as “What if [proposed idea] is like a coworking space?”; “What if everyone in the community can help with the [proposed idea]?”; “What if there can be [proposed action] every day?" Post ideas publicly so we can review next class.

Watch: Weapons of Math Destruction

Read: How Facebook Figures Out Everyone You've Ever Met

3

Concept Development and Reinforcement

Students will pick several of their favorites post-its and flush out the concepts, using methods learned in Q2 - vignettes, AEIOU, storyboard, hero flow.

Team status

Present and critique A2 as a class.

Discuss: Vignettes, Storyboards, AEIOU framework. Discuss: Lo-Fi Prototyping

Start A3 and check-in for feedback before end of class.

Assignment 3 – A set of coherent vignettes/storyboards, that should include AEIOU & some super high-level screens in context into 3 concepts. Find and reinforce the narrative of your product/service. Send A3 with attachment no larger than 5MB 30min before next class start. Post publicly so we can review next class.

Read: Behold and Beware Design Toolkits

4

Hero Path

Students will take their top ideas and create coherent concepts and testable hypotheses suitable for testing at increasing fidelity. Students will answer the question, “How *could* it work?”

Team status

Warm-up: Inside Out Teardown.

Present and critique A3 as a group.

Discuss: Lean Canvas Review Discuss: Value & Prototyping Frameworks

Define: Key metrics and interactions to test

Start A4 and check-in for feedback before end of class.

Assignment 4 - Lo-fi Prototype Tests. Decide how to test an aspect of your project hypothesis in a low fidelity manner. Define hypothesis and create success metrics before building and testing prototype. Test with 5 people you don’t know. Record prototype development, testing notes and audience response in manner that is suitable to build upon and share with the class later.

Start Assignment 4: Test project hypothesis with 5 people you don’t know. Before next class, post learnings and quotes on board. Update Lean Canvas.

Read: The Customer Forces Canvas

5

Test and Iterate

What is the best way for this idea to be productized / implemented for it to have the impact we want? Does it have to be a new business?

Warm-up: Digital System Teardown

Team status

Review and critique A4 as a group

Discuss: Customer Forces Discuss: Pivots

Continue Assignment 4_rev1: Test revised project hypothesis and/or prototype with 5 people you don’t know. Before next class, post learnings and quotes on board. Update Lean Canvas.

Read: Scaling Civic Tech Report

Listen: The Case of the Phantom Caller

6

Test and Iterate Con't

How can I further refine my project hypothesis while potentially de-risking aspects of the system? How does money play a part?

Warm up: Paper Airplanes

Team status

Review and critique A4_rev1 as a group

Discuss: Value Revisited (All about that $$$)

Start A5 and check-in for feedback before end of class.

Continue Assignment 4_rev2: Test revised project hypothesis with 5 people you don’t know. Before next class, post learnings and quotes on board. Update Lean Canvas.

Assignment 5 - Service Blueprint. Map the latest evolution of your service that is informed by previous weeks of prototype testing. Post publicly so we can review next class.

Read: Art of Learning excerpt (Smaller Circles)

7

Go-to-Market Plan

Students will identify the path to launch their projects in Q4, understanding the stakeholders, steps, potential impediments, deficiencies, and timeline.

Team status

Review and critique A4_rev3 and A5 as a group.

Discuss: Great Expectations (in Q4). Discuss: First Principles. Discuss: So I’m building a thing, now what...

List 50 impediments to your project’s future progress or implementation.

Start A6 and check-in for feedback before end of class.

Assignment 6 - Go-to-Market Plan. What would give your project enough signal to get noticed? Map organization workflows, timelines, deficiencies, champions. Understand how does work get done and who’s involved in key roles of champion, gatekeeper, decision maker, etc. Be prepared to present your plan to the class. Come prepared with questions and areas of focus you need help with - but you don’t need to wait to get these acknowledged or addressed.

Read: Forget going viral. Here’s how to create work that lasts forever

8

Geting Ready

Students will learn how to convey the proposed project with the intention of getting another to contribute effort rather than finances.

Warm up: TBD

Team status

Present A6 as a group, noting each group’s key impediments.

Speaker: Storytelling Workshop

Discuss: Pitch and storytelling frameworks.

Create and pitch your project to the class, refine, repeat 2x. Target audience is someone to supplement your perceived weakness - and get them to join.

Finish and Present Go-to-Market Plan based on class and stakeholder feedback so you can start building in Q4 with momentum and clarity.

Sleep