IDSE303 Studio Ideation and Development – Austin Center for Design

Name	Quarter 1 (8 weeks)	Quarter 2 (8 weeks)	Quarter 3 (8 weeks)	Quarter 4 (8 weeks)
Methods	IDSE101 Interaction Design Research and Synthesis	IDSE201 Rapid Ideation and Creative Problem Solving	IDSE301 Product Evaluation and Lean Development	IDSE401 Product Management
Theory	IDSE102 Design, Society and the Public Sector	IDSE202 Service Design	IDSE302 Designing Digital Interfaces	IDSE402 Theory of Interaction Design and Social Entrepreneurship
Application	IDSE103 Studio Foundation	IDSE203 Studio Research and Synthesis	IDSE303 Studio Ideation and Development	IDSE403 Studio Pilot Launch and Completion

About this course

This course is the second phase of the Interaction Design and Social Entrepreneurship Project. Students will begin to iteratively prototype and test designs related to a particular humanitarian and social problem space. Students will build physical and digital artifacts as necessary to describe their design solution, and will test that material in the actual context of the particular design problem.

Outcomes and competencies

The following outcome statements articulate the competencies, abilities, and skills a student will have as a result of completing this class. Students will...

Be able to illustrate, through prototypes, sketches, and presentation materials, a cohesive design idea for a particular large-scale social and humanitarian problem.
Be able to scale back that design to a small form for build-out and pilot testing
Be able to describe and rationalize the particular design decisions that have led to the development of the design vision and the small-form
Have 50 active users of the student’s product or service.

Core concepts and ideas

This class emphasizes the following main ideas, themes, and concepts:

Criteria and insight definition, applied, in order to begin a comprehensive design effort
Rapid Ideation, applied, intended to explore multiple design solutions to a single problem, and to reframe problems from various new and interesting perspectives
Evaluation, applied, in order to understand how a given design solution is perceived by an intended audience
Development and refinement, applied, in order to continue advancing the fidelity of a design solution and understand tradeoffs of various design changes

Schedule

Class #	Major Theme	In Class	Out of Class
0	Get Ready		Read: Semantic & Temporal Zoom Read Again: Concept Models
1	Map the System	OBJECTIVES FOR WEEK #1 Refine and stretch perspective and understanding from Q2 research by creating Concept Models & Semantic Zooms. Solidify themes & insights that can serve as creative fodder for the rest of the Q3. OBJECTIVES FOR CLASS #1 Students get to know Jonathan and his story. Students share progress -to-date and reflect on current needs. Align around expectations as outlined in syllabus & and assignments 1-4. Start Assignment 1 Continue synthesis of Q2 data w/ support form Jonathan	Assignment 1 - Update concept map from last quarter. Execute semantic zooms (7 zooms) and temporal zooms (7 zooms). Read: Reframing & Use: Reframing Worksheet Read: Insight Combination & Insight Combination Worksheet
2	Rapid Ideation	OBJECTIVES FOR WEEK #2 Learn how to use reframing and insight combination methods to generate new ideas. Generate 200 novel design ideas. OBJECTIVES FOR CLASS #2 Grade & Critique Assignment 1 - Concept Maps. Align around expectations for Assignment 2.	Assignment 2 - Generate 200 ideas on Post-It notes and in a spreadsheet using reframing and insight combination. Read: Creative Downselection Read: Prototyping Read: Scenarios, Storyboards, Wireframes, Critique Read: Vignettes & Requirements Use: Storyboarding Worksheet Read: Theory of Change Read: The Lean Canvas
3	Concept Development	OBJECTIVES FOR WEEK #3 Create artifacts that communicate, the interactions, feasibility, and impact of each of your top 5 design ideas. OBJECTIVES FOR CLASS #3 Downselect to the top 5 concepts. Grade & Critique Assignment 1 - Zooms. Grade & Critique Assignment 2. Align around expectations for Assignment 3. Start work on Assignment 3.	Assignment 3 – You will create artifacts that communicate each of your five concepts and the theory of change behind. Read: Think Aloud Testing
4	Iterate	OBJECTIVES FOR WEEK #4 Downselect from 5 to 3 ideas. Create artifacts and protocols to test hypotheses and designs of each idea. Update concepts, the theory of change, and lean canvas based on knowledge created from testing. OBJECTIVES FOR CLASS #4 Grade and critique assignment 3. Downselect from 5 to 3 ideas. Align around expectations for assignment 4. Start work on assignment 4.	Assignment 4 - Lo-fi Prototype Tests. Decide how to test an aspect of your concept in a low fidelity manner in order to validate its usability, usefulness, feasibility, and value. This requires defining a hypothesis and create success metrics before building and testing prototype. Test with 5 people you don’t know. Record prototype development, testing notes and audience response in manner that is suitable to build upon and share with the class later. Update Lean Canvas Update Theory of Change Read: Nielsen & Norman Service Blueprint Read: Kolko & Service Blueprint Read: Interaction Design Foundation & Service Blueprints
5	Iterate	OBJECTIVES FOR WEEK #5 Use service blueprint to think through details of design solutions. Create artifacts and protocols to test hypotheses and designs of each idea. Update concepts, the theory of change, and lean canvas based on knowledge created from testing. OBJECTIVES FOR CLASS #5 Grade and critique assignment 4 v1. Identify a plan for the next iteration for hypothesis validation and testing (assignment 4 v2 Align Expectations and start work on assignment 5.	Continue Assignment 4 iteration 2: Test revised project hypothesis and/or prototype with 5 people you don’t know. Before next class, post up any artifacts used for testing,as well as learnings, and quotes on board. Update Lean Canvas. Update theory of change. Assignment 5 - Service Blueprint. Map the latest evolution of your 3 concepts that are informed by previous weeks of prototype testing. Post publicly so we can review next class. Read: The Greatest Sales Deck I’ve Ever Seen Go Through: Startup Pitch Decks Read: The only 10 Slides you need in an investor pitch
6	Iterate	OBJECTIVES FOR WEEK #6 Update concepts, the theory of change, and lean canvas based on knowledge created from testing. Create wireframes of pitches for each design concept. Update concepts, the theory of change, and lean canvas based on knowledge created from testing. OBJECTIVES FOR CLASS #6 Grade and critique assignment 4 v2. Identify a plan for the next iteration for hypothesis validation and testing (assignment 4 v3) Grade and critique assignment 5 Align around expectations for assignment 6.	Continue Assignment 4 iteration 3: Test revised project hypothesis with 5 people you don’t know. Before next class, post learnings and quotes on board. Update Lean Canvas. Update Theory of Change Start Assignment 6 - Concept Pitch
7	Inspire	OBJECTIVES FOR WEEK #7 Update concepts, the theory of change, and lean canvas based on knowledge created from testing. Finalize pitches for each design concept. OBJECTIVES FOR CLASS #7 Grade and critique assignment 4 v3. Continue work on assignment 6.	Continue Assignment 6
8	Inspire	OBJECTIVES FOR CLASS #8 Grade and critique assignment 6.	Sleep