IDSE401 Entrepreneurial Practice


About this course

This course describes the financial models and structures of business, as related to launching a particular design product, service or system. It introduces students to concepts of business plan modeling, funding and valuation, corporate governance, marketing, finance & pricing, sales strategies, and product introduction and distribution.

Outcomes and competencies

The following outcome statements articulate the competencies, abilities, and skills a student will have as a result of completing this class. Students will...

  • Create a business plan complete with marketing, sales, resources required to launch, grow, and scale an idea
  • Understand how investors value business ideas, management, and outcomes
  • Understand and describe concepts in marketing sales, finance needed to create a successful business strategy

Core concepts and ideas

This class emphasizes the following main ideas, themes, and concepts:

  • Grant systems, including tradeoffs between various funding sources and the nature of grant writing and facilitation
  • Financial models, illustrating how to represent various fictional but realistic scenarios for funding
  • Project management, in order to successfully coordinate both public and private regulations, rules, and procedures
  • Non-profit law, methods, and tendencies

Schedule

DateSectionIn ClassOut of Class

3/6

Business Models & Value

Class Overview

Discussion: 1/ Creating a Business Plan

Guest: Justin Petro – Identifying Value

Practice: Telling the story

Read Business Model Analysis for Entrepreneurs (p1-14)

Develop business plan, iteration 1

3/8

Business Models & Value

Discussion: 2/ Business model canvas

Practice: Telling the story

Read Business Model Canvas (Website)

Read Crossing the Chasm (Chapters 1 & 3)

Develop business plan, iteration 1

3/13

Business Models & Value

Guest: Suzi Sosa – Growing a medium sized business

Discussion: 3/ Crossing the Chasm, Ch 1 and 3

Practice: Telling the story

Read Theory of Change

Develop business plan, iteration 1

3/15

Business Models & Value

Guest: Jeff Daniel – Non profits

Practice: Telling the story

Complete Assignment 1

Develop business plan, iteration 1

3/20

Business Models & Value

Assignment Due: Business Plan, iteration 1: Business Models & Value

Develop business plan, iteration 2

3/22

Financials

Discussion: 4/ Theory of change

Practice: Telling the story

Develop business plan, iteration 2

3/27

Financials

Guest: Nate Little – Negotiating

Discussion: 5/ Corporate structures

Practice: Telling the story

Develop business plan, iteration 2

3/29

Financials

Guest: Michael Crosno – VC Stock, options and preferences

Discussion: 6/ Financial Spreadsheet

Practice: Telling the story

Develop business plan, iteration 2

4/3

Financials

Guest: Chris Hyams – Raising money, acquisitions

Practice: Telling the story

Develop business plan, iteration 2

4/5

Financials

Work Session

Complete Assignment 2

4/10

Market Communications

Assignment Due: Business Plan, iteration 2: Making Money and Sustaining the Business

Develop business plan, iteration 3

4/12

Market Communications

Guest: Chad Bockius – Marketing & testing

Practice: Telling the story

Develop business plan, iteration 3

4/17

Market Communications

Guest: Mark Philip – Pitching

Practice: Telling the story

Develop business plan, iteration 3

4/19

Market Communications

Guest: Brian Romanko – Growth

Practice: Telling the story

Develop business plan, iteration 3

4/24

Market Communications

Assignment Due: Business Plan, iteration 3: Projected Growth Targets and Path to Success