Jon Freach

Jon Freach

Austin Center for Design

Jon Freach has a 15-year background in design research and interaction design and has served in a broad range of roles, from designer to strategic planner and manager of best practices. At frog, Jon utilizes a variety of design research methods to help clients and project teams better understand what makes consumers tick. He then applies this insight to the design of products and services to create meaningful and lasting interactions while maximizing clients’ business goals.

Jon also teaches Service Design at CEDIM (Centro de Estudios Superiores de Disneo de Monterrey), one of Mexico’s premier design schools . He has published widely in the design and business communities, and frequently speaks on the subject of design research and interaction design. His articles have appeared in Interactions magazine, Design Mind, and The Atlantic.

Recent Tweets

@jfreach: Tomorrow: speaking about Aging By Design, Thinking With Design @ahcancal; worthwhile stories of LED Talks (who knew?)

@jfreach: One year later & the simplicity, efficiency, and hop-to-it-ness at In-N-Out #290 remains

@jfreach: Props to @karapecknold on the #DR Dinner: working its magic on a tough recruit, digging deep on hand safety in mining

@jfreach: Breaking bread w/miners tonight in Washington, PA over a #design research dinner. Back to the mines at the crack o’ dawn; Longwall, y’all

@jfreach: At least for a week, I have coal miner’s daughters

Recent Work, Articles, and Presentations


Sciences, Humanities, and ... Design? The Case for a Third Pillar of Education

Understanding "designerly" qualities helps students to spot problem and tackle them in creative and expressive ways Learn more»

What Designers Can Learn From a Pioneering Anthropologist

Clifford Geertz revolutionized the field of cultural anthropology. Can his ideas also change how we assess what consumers need? Learn more»

The Art of Design Research

Design can exist without "the research." But if we don't study the world, we don't always know how or what to create. Learn more»

The Perfect Work-Life Imbalance

Our roles and routines aren't as clearly defined as they used to be. Maybe that's a good thing. A personal reflection on work, life, and time - in frog design's Design Mind publication. Learn more»

A Design Checklist for Social Innovations

While many successful consumer product and service designs are inherently complex (and the social kind is certainly no exception), there seem to be at least five apparent characteristics of effective social entrepreneurship. This is a description of the design patterns that social innovations share - on the AC4D Blog. Learn more»

Strange Bedfellows: The social human factors of distance learners and the homeless, Part 1

Recently, I found myself studying two different groups of people who share a condition - students who get their degree online, and the homeless; both are unable to gain access to communities they desperately need. This is the first of two posts on the use of social human factors in research and design - on the AC4D Blog. Learn more»

Sense of Direction

These fieldnotes describe a doctor's method for providing physician referral names and directions to his patient after completing a final checkup, and his staff's procedures for providing more information about the referrals. This post is a short write-up of observations made while shadowing a patient to a doctor's appointment and some ideas for how to improve the experience - on frog design's Design Well blog. Learn more»