educational institution in Austin, Texas,
teaching Interaction Design and Social Entrepreneurship.
Lauren Serota is a senior interaction designer at frog design. Prior to earning a Bachelor’s degree in industrial design from the Savannah College of Art and Design, Lauren spent her formative years in public relations and promotions for the electronic music industry. She developed her own cultural anthropology curriculum while at SCAD, and continues to seek out information and perspectives that challenge and reinterpret norms. Lauren has spent time as an industrial design recruiter, interaction designer and trend researcher. Her work incorporates her ever-present passion for cultural diversity and objectivity in the acquisition and analysis of consumer insights for product and service development.
Recent Tweets
May 18, 2012, 5:09 am
@serota:: RT @jkolko: Meet the ‘worst’ 8th grade math teacher in NYC => http://t.co/aLtxZzHv
May 17, 2012, 6:44 am
@serota:: Cine: Berocca http://t.co/zPZHnQUi #cinemagraph #gif
May 17, 2012, 4:42 am
@serota:: I miss you, @thecaptain666. @troubleandbass all over Austin. @ Barcelona http://t.co/IkIbd6mJ
Recent Work, Articles, and Presentations
Mobile Mandate: Tribute to Cultural Connectors
Our team of designers on the ground in Zambia discover that meaningful connections and conversations can be as valuable as days of field work. Learn more»
Mobile Mandate: UNICEF and frog, Together at Last
frog and UNICEF share a common vision for the powerful role that mobile technologies play as an intervention in resource-constrained environments. But we also know that technology alone is not sufficient. These tools must be combined with a deep understanding of the human, social and cultural context and be designed and developed with an open collaboration model. This project is part of frog's Mobile Mandate and is the next step in an ongoing effort towards realizing this vision. Our pilot project, Project Masiluleke, worked with several partners to create a combination of low-cost diagnostic technologies and mobile communication to address the increasing HIV epidemic in South Africa. Learn more»
An Introduction to Casual Data, and How it's Changing Everything
People today are empowered by online transparency. It allows them to see their actions online take shape and provides them a plethora of outlets for their opinions. We all know the conventions online that allow us to comment, share, and collaborate in spaces like Amazon or Facebook. We can be heard and the machine of the web records everything. These outlets are also excellent data capturing tools and can be mediums for companies to engage with consumers - provided they're paying attention. This paper for interactions magazine explores the the role of design research in this increasingly complex sea of data. Learn more»
Capture Your Flag - A Near Peer Learning resource
An 18-Chapter seriesof interviews with host Erik Michielsen on topics ranging from interaction design, teaching in social entrepreneurship and the importance of culture in design to a balanced personal life. Learn more»
