Dave was raised in upstate NY in a co-living community, born into a long line of carpenters and tradesmen. After graduating from University of Delaware, Dave embarked on a month-long backcountry trip and a six month adventure through Central and South America which solidified his passion for nature, conservation, and travel. His professional career started out on Wall Street where he delved into the world of finance and commodities trading, only to quickly realize that he was most interested in solving important societal problems rather than simply garnering wealth.

For the past 6 years, he has worked on greening both commercial and residential buildings in New York City. A firm believer of collaborative consumption, social ventures, and the local food movement, Dave co-founded the Ananda Harvest, a community garden focused on sustainable living and inspiring urban folks to get their hands dirty and learn about food and farming. Recently in Brooklyn, he has been working on backyard farming projects and teaching urban farming classes. Dave co-founded Impact Sessions, a monthly speaker series showcasing social entrepreneurs and disruptive start-ups that are tackling important issues, such as health care, clean technology, urban agriculture, education, and sustainable fashion.

Dave keeps active building cabins on weekends, running triathlons, and exploring nature.


Recent Tweets

@dave_gottlieb: I enjoyed a recent medium post by my friend Panpan titled, "The Fallacy of Self Discovery " http://t.co/zBwCvn0kIx @jasonjasonfried @buenon

@dave_gottlieb: All 13 Episodes of the #TimFerriss Experiment launch today on iTunes! I'm going to binge watch these tonight. #tfx http://t.co/GqBQNf2VDa

@dave_gottlieb: “Don’t stop showering, California. Just lay off the burgers & nuts.” by @lesliejz https://t.co/ycs27lJvRj

@dave_gottlieb: @iamjohnoliver amazing show! Can't believe the racket that the NCAA is pulling. #soybeanwind

@dave_gottlieb: Donate to 3rd Annual California Global Youth Peace Summit http://t.co/CXsxz16EMl

Recent Blog Posts


Position Diagram 2: Infographic on Education

This diagram is not meant to tell a story that traditional educational systems are going away.  The purpose of the position diagram to show how innovation currently happening within education can disrupt larger institutions and get them to start thinking outside the box as well.  The opportunities come from design strategy and risk which lead to innovation.  It takes a few leaders to think outside of the traditional ecosystem in order to start to disrupt traditional systems.   In this case education had remained lecture based, top down, and within classrooms for decades.   The creative thinking which leads to innovation allows smaller educational startups with less resources the ability to disrupt the current system and create ripples of impact.

Posted in Creativity, Design Education | Leave a comment

Data Data Everywhere!

We are bombarded by information from every angle.  The technological devices we carry are getting faster, cheaper, smaller, and more powerful.  They are an extension of our everyday lives, part of our cultural.  Do you remember the last time you rushed to work and forgot you smart phone at home?    I bet you felt like you left a piece of your identity at home and probably ran back to get it.   On the flip side of that isn’t it nice to disconnect from the technology, tune out and take a walk outside, or gaze under the starry sky with no distractions.

The amount of technology and data that we come across daily is astounding. Our attention spans are being molded to fit the speed and quantity of all of that information.  So how do we combat all of this data?  How do we filter the information we want to consume?

It takes a system to navigate through all of the technology.   As the technology becomes more interactive we can use that to our advantage.  The technology can make our work more efficient, can make our use of time more manageable, and it can filter through our data, emails, news, tweets, and give us what is important.   The new platforms and applications that are launching now have the ability to give you integrative feedback that is personal, visual, and fun.

An example is Strava, an app I downloaded for my Iphone.   This week I started biking to work to get some exercise.   Strava allows me to track my rides with visual feedback 0n time, elevation, heart rate, route, and it allows you to find friends or users who also bike in the same area. This type of feedback creates an incentive to work out. The new thermostat by Nest has the ability to track your movement and behaviors within your home to keep your living space a comfortable temperature setting while also saving energy.  I believe the technology will begin to help people make smarter choices when it comes to community and societal factors.  You will begin “play” against neighbors to change behaviors around energy consumption, water, waste, and food.

Lets take all this data and information and let the technology work for us while we tune in with our friends, families, and the things that we love to do.





Posted in Theory | Leave a comment

Wireframe v.06

V.06 -Final Iteration.

For  version six of the wireframes, attention was focused on the information, navigation, and the interface elements. The main goal was to create a fully functioning and comprehensive version of the wireframes. After going through the process of building the prototype, testing, and correcting it six different times, the process became more fluid.  The tool of indesign was no longer an obstacle in my way.  It started to be used more powerfully to create various layers of depth, shading, and visual elements.

When reviewing this iteration, take note of the following changes: the additional professor and faculty page, the professor modal page, a separate professor rating page, an improved profile page that allows you to edit classes, and a customized email to invite Sarah to sign up for classes.   To review the wires, Sarah is starting her second year of a two year hybrid MBA program.  She has been notified that classes for the Spring semester are open and she can choose her class and pick her courses.  Progress University gives the students the ability to take both online and offline courses.

To foresee future growth of Progress University, we added additional MBA programs which are nested under one main header navigation. With a continued focus on elements and style, the site has a strong functionality.  This made a world of a difference.  Last iteration lacked a flow that would allow the user to move through the site effortlessly. What originally looked like a canvas with a ton of white space is now filled with new features such as pictures and videos shown by elements of grey scale.
All of these changes were made with the intention of providing consistency and overall hierarchy of information.

Overall, this iteration has a strong focus on comprehension and visual elements. Each iteration improved each time, little by little.  The user testing feedback was positive the people that I tested with all mentioned this was something that they had wished they had while they were registering for classes.  That’s all for now.


Posted in Portfolio | Leave a comment

The Evolution, Methods, Processes, and Distinct Value of Service Design

Service Design
The emerging focus on user experience will be the key to companies’ success as we move from an industrial to a service-oriented society.  Service Design focuses on the methods and processes of a service from the point of view of the user.  The goal is to make sure that when a client or customer interacts with the service, from branding to customer service to any point of contact, there is room to make the service more useful, efficient, and effective.

How it Differs
As an industrialized society, we have produced too much stuff. This is evidenced by the serious problems we are facing: pollution, global warming, landfills, and water scarcity. Companies have seen design as a means to make products more beautiful and more stylish.  When you look at most types of design, such as graphic, packaging, and branding, the focus and goals are more product driven and based around physical appearance.  What about the intangible areas of design? This is where a customer interacts with a company not in a physical space.  Those are the points where service design can play a role. The companies that are looking at new innovative ways to create an experience through a service are going to excel in the new economy. As we move from a product focused society to service driven economy, companies need to retool and add service design to their entire model.

Service Design can start to address the entire journey of a customer instead of one isolated piece.  By using the methods of design thinking and service design, companies can gain key insights resulting in new solutions.  Insights come from research and investigation into the customer needs, wants, and behaviors.  This type of behavioral research is different from past forms of quantitative statistical research. What do Woolworth, Syms, Blockbuster, and Lehman Brothers all have in common?  The obvious is that they were all companies that failed in the last five years, but they also missed an opportunity to adapt to a changing economy.  A drastic redesign of their service, such as a service blueprint, could have saved them. Companies need to adapt to the new economy, by focusing on the user first, and creating a “moment of magic”.

Distinct Value
Even though more organizations would benefit from service design, it still finds itself in an uphill battle to become recognized as a strong anchor of an organizations’ design focus. Service designers are currently creating the language and networks that legitimize and empower its future use.

Traditional services such as retail, financial, telecom, and healthcare can benefit from designing a blueprint to look at all of the points of intersection with the customer.  Unlike a physical product, a service unfolds over a period of time through various steps and events. Professional consulting is a great example. The experience begins with learning the problem, defining the problem, creating a framework with which to dive into the problem, and producing a series of deliverables that will be met over a period of time.

Service design focuses on the whole system, including the customer as well as the staff within an organization, and from the front of the house to back. The company has to take into account all of the players.   In more traditional product driven design, the entire ecosystem or ecology is not as holistic. This is noted in Service Design as an Emerging Field: “Service designers take a deep dive into the ecologies of services, into the world of needs and experience of the users and providers.  They visualize, formulate, and choreograph solutions to problems that do not necessarily exist today; they observe and interpret requirements and behavioral patterns and they transform them into possible future services.”

Based on a study from the UK Design Council “41% of all producing companies regard design as an integral component of their company they found that companies that use design are 200% more successful on the stock market”.

As seen on the Service Design Network, service design has many benefits; service designers

  • help identify areas for improvement.
  • improve the way customers interact with your service
  • redesign spaces so they can be more efficient
  • create wayfinding and better communication tools such as branding

In conclusion, if a company begins to adapt service design into its framework, it can begin to differentiate themselves from its competitors in order to create value.  Companies that provide better services will be ranked more highly by their customers and will build better relationships.   People are expecting more and more from companies and this type of focus will help companies keep up with the demands of their customers.


Posted in Design Education, Design Research | Leave a comment