bhavini.patel@ac4d.com

Alumni

Bhavini Patel

Bhavini Patel is a second generation South Asian American, born in Texas but raised in Oklahoma so she will always be an Okie from Muskogee. She lived among the Catalans in Ibiza while working on her art portfolio, studied graphic design at Massachusetts College of Art and studio art at University of Massachusetts Boston.

Bhavini lived in Los Angeles for nearly a decade, where she led award-winning teams and managed interactive media initiatives including large-scale advertising campaigns, website and mobile application developments. She worked on brands such as Volkswagen, Hyundai, Lexus, Reebok, Sony Playstation, Tecmo, Square Enix, Apple, Disney, Jelly Belly, Anthem Blue Cross and Blue Shield, just to name a few.

She now works primarily as a freelance senior consultant and returns to Austin to reconnect with family and pursue her dream to learn interaction design and social enterprise at Austin Center for Design.

During a recent trip to India, I had the opportunity to see and experience for myself the diverse communities’ innumerable connections. Specifically, I observed people genuinely depending on each other for basic day-to-day living. The power of just how connected people are, even with minimal technology, was truly eye-opening. It solidified my desire to be in an environment that recognizes, in a humane way, the power of community and human connection. I became curious about ways to use technology to create a balance within communities, and I am convinced that the environment at AC4D is the perfect landscape for further discoveries.

Recent blog posts

Making suboptimal markets more efficient for societal change

In Theory of Interaction Design and Social Entrepreneurship, we took a critical look at how innovation and social entrepreneurship is described through a series of articles and discussions. A Social Entrepreneurship Overview In Social Entrepreneurship: The Case for Definition, Roger Martin describes social enterprise as the progression of both society and economy, Social entrepreneurship, we believe, is as vital to the progress…

Coupling between thinking and actuation

As part of the creative problem solving process – designers research to understand a problem space, apply their own subjective point of view or intuition and create provocations to make sense of incomplete information. In Organizing and the Process of Sensemaking, Karl Weick states, Sensemaking is not about truth and getting it right.  Instead, it is about…

Build Scaffolds. Inspire Articulations. Make New Knowledge. And Repeat.

Access to information technology can make our lives easier, of course, but how people are affected and the sharing of their experience is where we can find meaning. The diagram below maps 8 author positions around the roles and implications of technology and the meaning of experience and context. Click on the diagram for a full…

Before and After: Honeywell Prestige 2.0 Thermostat Final Re-design + Design Process Overview

  The Before and After: Honeywell Prestige 2.0 Thermostat Final Re-design + Design Process Overview  Last week we presented our final design of a programable thermostat for Rapid Ideation and Creative Problem Solving. Our problem for 8-weeks was to re-design the existing Honeywell Prestige 2.0 thermostat system using a collaborative and user-centered iterative design process.  For the final annotated…

Design Interface Iteration 5 – An Iterative Process

In Rapid Ideation and Creative Problem Solving we use an effective, iterative and user-centered process for wire-framing.  Our project for the past 6 weeks has been to wireframe and iterate on our thermostat design for a total of 6 times.  Project details for Iteration 5 below: Function and Features List (should include at minimum) Adjust…

IDSE201 – Thermostat System Interface Redesign

Last week we conducted a number of usability tests using the think-aloud method on our interface design for Rapid Ideation and Creative Problem Solving.  The feedback from these tests and SUS evaluations exposed usability flaws that were in conflict with “my idea” of simple design. Two major flaws exposed from Iteration 3 were: 1. No…

1 Step Forward 2 Steps Back – Wireframe and User Testing

In IDSE201 Rapid Ideation and Creative Problem Solving we use the think-a-loud user testing method to inform our thinking by observing and listening to feedback from real users, as we iterate on our thermostat interface design every week.  This approach for designing inspires new ideas for me especially when thinking about ease in usability.  However,…

Thermostat System Iteration 2 and Think-Aloud-Testing Task List

In Rapid Ideation and Creative Problem Solving we are building wireframes, which are visual representations of an interface showing the functionality of a system.  But it doesn’t stop there in our design process – once we’ve built out our wireframes, we go out to test, using the think-aloud-testing method to evaluate the usability of our…

Thermostat System Iteration 1 – Annotated Wireframes and Task List for “Think-Aloud-Testing”

In Rapid Ideation and Creative Problem Solving we created Concept Model 1 for an existing Honeywell Prestige 2.0 thermostat system and Concept Model 2 as our ideal version of a thermostat system.  By creating these models, we were able to account for what can be done and re-prioritize features and functions to design an ideal…

Honeywell Thermostat System Redesign – Concept Model 1 & 2

In IDSE201, we were introduced to the idea of mental models, which can be thought of as how we all just “think” how something works in the real world.  These models actually help us solve problems and achieve goals and in general are a good framework to begin with for reasoning when dealing with complexity. …

Discovering new methodologies lead to novel standards for judgment; pushing us to greater definitions of creativity.

Problem Solving Diagram Presentation – Design, Society and the Public Sector By Bhavini Patel Our final discussions in Design, Society and the Public Sector at AC4D, had to do with Problem Solving and the Nature of Problems. So for our theory presentation, I’ve placed the authors on a position diagram to support the idea of…

Firestarter #1 – Austin Kung Fu Academy

Austin Kung Fu Academy Debrief   Scott, Jacob and I found a way to reframe our final studio assignment by applying the design methodologies we are learning at Austin Center for Design in combination with our individual professional competencies through Firestarting. On September 5, 2013, we headed over to Austin Kung Fu Academy to shoot photographs,…

Information Technology Can Promote or Impede Growth

In our IDSE102 Design, Society and the Public Sector class we read about technology and society.  I’ve attached a position diagram to this post and summarized the framework of each authors position below. Paul Dourish provides a framework for talking about technology and privacy.  He thinks, to understand the impact of technology, we need to…

Design Research: 8 Approaches and Thinking

Assignment 2 for Design, Society and the Public Sector at AC4D / 8 author positions in the context of designing for or with Author summaries listed below: Emily Pilloton list requirements for lasting involvement as proximity, empathetic investment and a focused involvement that has multiple scales.  To design effective solutions for people you must co-create systems for…

Food Behavior in Low Income Communities

For the past 8 weeks – we researched food behavior in low income communities.  Click on the link below to view our design and synthesis presentation. https://www.dropbox.com/s/3profg9h5wll9xx/Food%20and%20Identity%20-%20Design%20Research%20%26%20Synthesis.pdf – Jacob, Scott & Bhavini  

More from Bhavini Patel...