ana.toca@ac4d.com

Student

Ana Toca

Ana Sofia Toca is Graphic Designer and a professional artist. She was born and raised in Mexico City. Her professional experience includes projects involving a multitude of disciplines ranging from customer and employee experience, corporate branding and museum curation, to community development and social entrepreneurship. Strong accomplishments in wayshowing, organizational culture strategy, and editorial design. She has over 15 years of formation as an impressionist painter and has done extensive work as a freelance artist.

In her spare time, you’ll find her having quality time with her husband and friends. She enjoys outdoor painting, swimming, traveling and having a beer or two with good company.

Recent blog posts

What makes a meaningful Design Research?

There are many ways of searching and finding a problem, but not all of them have long-term and meaningful solutions. Here, I will attempt to describe some researches and explaining why they are working for certain contexts and how they are not. I made a diagram that explains this in a better more visual way.…

The ethical way of designing

What do we owe our society? What have we been doing wrong or how can we improve? By reading some authors that talk about ethics and responsibility, I started to wonder how can we improve in the world of design. These authors talked about different subjects and about different expertise. After reading all of them…

Orientation Recap

In the past few days I have learned a lot about design strategy and the creative mind you need to get this done. The bootcamp was about ¨Food Trucks¨, for starters I don’t know anything about that business, but I was curious to learn how they get things done in that small space. I learned…

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