chuck@ac4d.com

Alumni

Chuck Hildebrand

Chuck Hildebrand is an experience researcher who spends a lot of time thinking about tenderizers. She designs systems and services to dissolve barricades we build to defend ourselves in overwhelming world.

Recent blog posts

Finessing the Help Dance

“When a male ballet dancer lifts and carries his partner around the stage in a pas de deux, he looks as strong as Atlas, but any ballerina will tell you there is a good deal in knowing how to be lifted.” Wallace Stegner, Crossing to Safety “How can I help” isn’t necessarily a simple question,…

Where the Things Have No Names

If you are reading the AC4D blog, you have probably encountered the single most excruciating side effect of being a designer. It can attack anywhere. It strikes when you’re with grandparents, at cocktail parties, chatting with a well-meaning clerk while you wait for a price check. You, too, may have been asked to explain what…

Putting the Flow in Flowchart | Service Blueprints and Service Design

As part of our Service Design class at AC4D, we were asked to complete a series of exercises that map the various touchpoints a user / customer will experience as they interact with the services and products attending to the business we are developing. The most recent artifact we created is a service blueprint, which…

Participatory Interviews

Jesse and I ventured forth this with another assignment for our Design Research class. This time we undertook participatory interviews. Like Contextual Inquiry (the last big assignment) this involves speaking with individuals to learn more about their lives and methods of interacting with their worlds. That said, here’s the scoop on what we did, saw,…

Teach Me | A Thousand First IMpressions

Our human interaction design research project has me thinking a whole bunch about the antics of cats. On top of cats, I’m thinking about our studio teacher showing us how to freak the hell out of people. Which, because that’s the way this kind of thinking goes, me straight back to cats. Any time I’ve…

Howdy!

For whatever reason, I’ve never had a super hard time asking strangers to have coffee with me. This is somewhat surprising, because as everybody in class knows by now I’m occasionally paralytically shy. It’s not uncommon for these coffees to be life-changing. As I recall, Jon Kolko was one of those strangers and now I’m…

Hey, this is really awkward. | Yay, this is really awkward!

Sometime last week (aka five lifetimes ago in AC4D time) Jesse and I decided to do Contextual Inquiry with teens. Here’s how we started (in front of the computers): Focus: How do teens determine career goals? Rationale: Discussions with educators told us that students still tend to think about ‘Lawyer, Doctor, Teacher’ when contemplating a…

Zooming Zombies

My old friend Hubris paid a visit while I was doing AC4D homework the other day. I was working through an assignment to compare and contrast viewpoints of five authors. The topic: design (not shocking). The presentation format: visual (ditto). I was completely broadsided by what came next. Before I continue, it might be useful…

Get To The Point

Jon says: communicate precisely. In order to get people to do what you want, be articulate about what you do and why you do it. Pat says: learn as many tools as possible; you can’t trust others to execute your vision. It’s excruciating to watch mutant, attenuated versions of your ideas lurch to miserable life…

Sadistic Dentists + Design School = Uncomfortable Learning (the good kind)

Dentists descended upon my second grade classroom to dispense red dye tablets we were forced to eat. The dye was designed to target dental plaque: only clean teeth escaped the bright red stain. You could, for the rest of the day, see who was and wasn’t a very good brusher. Nobody warned us the dentists…

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