crystal.watson@ac4d.com

Alumni

Crystal Watson

I am an interaction designer with a multifaceted skill set working both with pixel perfect interface design executions to complex systems design thinking both in the service and product design industries.

By applying a user centered approach to design research and synthesis, I develop products people love, and interfaces that delight and are systematically developed with both ease of use, and intention of the user first and foremost. I believe in research and iteration through concept mapping, process flows, journey maps, competitive analysis, scenario development, and storyboard validation.

I take strong initiative as a team lead, mentoring and encouraging the best possible deliverables from my team with an enthusiastic attitude. Great design is really rewarding!

I reserve no judgement when tasked to problem solve for any client big or small. I have vast client facing and presentation experience with enterprises that range from international brands to former Presidents, to local businesses, and treat each with the respect and work ethic that maintains my standard of design excellence.

 

Recent blog posts

Technology: Strange v Familiar

This few weeks we have focused on the concept of technology being strange, yet familiar. Technologies and it’s rapid growth in conceptualization to market, far outseeds the Moore’s law already. Is this a good thing? Is it a bad thing, does higher access to civilians make our lives more like a sci-fi film? Or make us…

Iterations & Ideals

I want to introduce you to a story of the last 24 weeks of my life, introduce you to the individuals that I have met along the way, show you the places I have visited and how I learned the most powerful lesson of the entire year was the power of THE story and the…

User Centered design gone wrong

This past week we read 3 articles, by three different authors. Jon Kolko’s: Our Misguided Focus on Brand and User Experience A pursuit of a “total user experience” has derailed the creative pursuits of the Fortune 500., Michael Hobbes’: Stop Trying to Save the World Big ideas are destroying international development, and Aneel Karnani’s: Fortune at the Bottom of…

Creating the right pilot: Trust your gut, focus on the ideal

This week I waited for my recordable greeting card to come in the mail. Anticipating that the idea was to establish a conversation with individuals, via a pen pal type situation, recording reactions and reflections that were then sent back to the first user, then to another individual to reflect or react to by recording a…

Pilot testing phase 1

At this point in the process of product development, we are able now to release a few pilot tests of rough prototypes and monitor the results in order to use the information gathered to make our final product the best user experience it can be. The hierarchy of what my products realities are that: recovery…

Q3 Summary

After 8 weeks of research, and 8 weeks of prototyping and scenario user testing, I am currently in the process of developing an audible book that brings the compassion of group therapy as well as the encouragement of a medication regimen to individuals living in isolated environments, such as rural West Texas. This idea has the…

About being human…

This week is winding down. There has been, on my end, a lot of interaction with new technologies which I thought I could find some clarity in what I am trying to do. To bring the compassion of group therapy, through a vocal documentation of real people going through symptoms that the user of the book…

The Trust Engineers: Please, Keep Talking

What am I doing: Attempting to bring the community of help to those who need it in isolation. Rural environments severely lack the resources to treat mental illnesses such as depression and bipolar, so I am attempting to make a group therapy and medication regime delivery service. The program (so far) consists of a recordable…

Diagnosis : The Chemistry of Affliction

What is your diagnosis? What is one good thing that happened to you this week? That is how where my story begins – today. In doing my prototype testing and scenario validation, I have been getting close with a group of folks. The people change week to week but the introductions are always the same,…

Learning from digital to create smart analogue: Where does the warmth comes from?

I have recently been struggling with the idea of simply making things that exists purely on a screen for the rest of my life maybe isn’t really what I want to do. I grew up a painter and a dancer. For christs sake I got a blowtorch for my 12th birthday and started fabricating those cool…

User testing and observation

After creating my “Thing” which I describing now as a journey kit for individuals diagnosed with a mental illness focussing particularly on the various ranges of depression, to bipolar, and anxiety disorders. My first round of user testing was incredibly enlightening and educational. My assumptions that something playful and interactive proved to be a bit…

Mental Healthcare: Creation Continued.

This week was a week of reflection. It was time now to take all of the information that had been gathered. Print out all of the photographed whiteboard diagrams and scenarios, and do another round of synthesis on these new artifacts. I had to take a bit of a step back from my initial design…

Mental Healthcare in Rural Texas: Interaction design for the people, by the people – that have no idea what the people need

It’s true. I would imagine the majority of projects that an Interaction Designer works on are for people they may have never met, and have no idea what their users need or the processes they take to meet their needs. This could be true from anything as simple as re-constructing a bus system app if the Interaction…

CapMetro App Iteration 6: Defining and Refining

The latest iteration of the CapMetro App was intended to reduce the number of physical clicks that it would take a user to get from point A to point B, purchase a ticket, or add money to their “wallet”, and get on their bus. Other smaller functions such as saving to favorites, finding help info…

How may clicks should it take to get to the center of a CapMetro App: Iteration 5 and critique notes for 6

A couple of weeks ago we had a visitor come in that was a map aficionado. From her wonderful visit I came away with a really great sense that a map isn’t just a representation of a space through lines and dots. Maps can convey space, distance, change over time in landscape and construction. Maps…

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