gerald.codina@ac4d.com

Student

Gerald Codina

Growing up around a large family, Gerald learned the value of helping others. He also experienced the joy of improving things. He moved to learn and live in Austin’s casual, progressive, creative environment 23 years ago. He has been a visual communication designer, college adjunct instructor, and design team lead.

Gerald, inspired by the current climate, comes to AC4D’s progressive environment to cultivate his values and talents into meaningful new ventures.

He has had international trips and travel throughout most of the US. He also enjoys exploring with his wife by food, foot, bicycle, subway, scuba or boat.

Recent blog posts

Design Thinking’s role and misconceptions

The presentation I will be giving today (Oct 11) features eight authors who discuss topics relevant to understanding design thinking. Herbert Simon’s article, published in 1973, discusses issues initially concerned with artificial intelligence. This article and its examples provide a means for framing problems and solutions in the same manner as a designer would. He…

Design Thinking-Social Business Visual Story

The theories class was tasked with reading seven articles with topics ranging between design thinking, social work, and social businesses. The storyboard I’ve created will showcase themes I find to be critical and explain the positions of each of the authors. The primary theme and value that I take away is the idea of creating ecosystems.…

Week Four: Who’s With Me?

Four weeks into the AC4D program, and I am figuratively mud doggin’ my way through this week. For those who are unfamiliar, “mud doggin’” basically involves running a pickup truck or 4×4 vehicle through a flooded field of deep mud with total abandon and total uncertainty of making it out. Style points apply for making a mess of everything and…

Design Research that Endures

I am writing today to discuss the role of design research. The theories class began with discussing our role and responsibility as designers to society and the ethical challenges. The course naturally followed up, to meet these challenges, with the role of design research, the perspective of how designers may conduct themselves and their team-oriented design…

Week Three: Finding Context

Three weeks into the AC4D program, and I am diverting much of my attention to theories class articles. As I process one particularly dense article by Paul Dourish called “What We Talk About When We Talk About Context” and how it applies to designers, my brain processors would be hanging up a spinning beach ball…

Week Two: Do No Harm

Two weeks into this unique learning experience. If there were a theme to synthesize of this week, it would be “Do no harm,” a fundamental ethics principal. I have my doubts if the patterns I experienced this week were designed, but it has been an interesting coincidence. There has been a pattern of pattern recognition. Over the course…

Rise Above Good

Today, I will have a presentation about the IDSE 102 class. This theories class focuses on the role of the designer in shaping culture and ethically positioning design in society. This assignment includes six articles ranging in topics from design, sociology, marketing, public relations, education, to information technology, We had two class discussions about the articles and even…

First Week Inductions

One week into this unique learning experience and I feel like I’ve learned so much more than a week could produce. I also feel like I’m already a week behind. I’m already grateful for switching to part-time work. The first class began with an honest brain juicer. We were asked to define value and how that ties…

Introductions Matter: Beginning a Research Plan

This class assignment, the beginning of a complete contextual research exercise, was to engage with at least five local businesses whose core focus was to solve humanitarian problems worth solving. To qualify, the businesses must employ at least 10 people and operate between two to 20 locations.     This initial discovery phase included photo…

Baptized with a Boot

The end of the beginning hath arrived. We have completed the orientation week. This week of assigned work was not even close to the difficult part but this, without doubt, had plenty of challenges. What I appreciate about this week is the confirmation that no workshop or online course can teach all the skills we just…

Day 4 Vignettes

The new challenges just keep coming. At this orientation, the name of the game seems to be practicing and committing all these activities and skills to habit. What a lot of skills there are too. Sketching and storyboards were introduced today. Sketching and storyboarding is a comfortable and enjoyable activity for me. Throw timeboxing into the storyboarding mix…

Clearance on All Red Trucks

Today was day four of orientation, and I thought the previous day was challenging. We filled this day with practicing sensemaking. Today did indeed finally make sense, but the details took quite a bit of time and effort to grasp. In my personal experience, my previous attempts at learning design thinking always crumbled with sensemaking and pattern building. The tactics…

Some Observations

I was not on my game on our second day. Thankfully, the ladies in my group, Laura, Vicky, Christina were able to crush it. Our primary task today was to gather research about public transportation. After the lecture, we got into groups and began forming our strategy and game plan. We all struggled at first to…

Introductions and Orientations

Today was the first day of orientation for the incoming AC4D class. It was a very nice day with many positive impressions. My key takeaways from the class introductions were our group has a very diverse set of experiences and educational backgrounds. We have backgrounds in anthropology, finance, cognitive sciences, art, photography, visual design, marketing,…

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