kaley.coffield@ac4d.com

Student

Kaley Coffield

Kaley is a traveler, teacher, and explorer, and learning enthusiast. Most of her professional career has been spent facilitating learning whether in Austin or abroad, by guiding travel-service programs or guiding classroom students in her favorite Texas town. Her latest endeavor is a start-up program she created called Austin Learnshop. It’s mission is to provide more creative learning opportunities for adults and build community in Austin.

If she’s not immersed in one of her many hobbies, Kaley can be found among both friends and incidental acquaintances. The multitude and variety of humans that pepper the earth will never cease to inspire her.

Recent blog posts

The End of the Beginning

Several months ago, before our research began, Nicole and I had very little understand of what civic engagement in Austin even meant. We knew the system wasn’t perfect, what government system is? But we didn’t realize how excluded and marginalized so many people felt every single day. Our capstone project, The Pulse of Austin, was…

Mobile App Strategic Feature Brief

This quarter I’ve taken on the role of a product manager for a mobile banking app. First, I met with a developer to size and scope the app, then I sliced the original product into an MVP version by removing the non-essential features. This was done so that we could build the product as quickly…

Shaping Reality

“Reality” is the way that we experience the world, and as such, there is no one reality. There are as many realities as there are human beings, and we all construct our own whether we are conscious of it or not. I believe there are four main things that shape reality.   Let’s start with…

Testing the Pulse

The vision of The Pulse of is constantly evolving and solidifying. This past week we were lucky enough to share our vision in front of an audience and simulate the concept with real users. Our goal for this week was to define and create for users the “magic moment”. In our case, this is the…

Creating a Product Roadmap

Last week, I worked on sizing the features and components of the banking app I am redesigning. I met with a developer and we went over in days how long different features would take as wells as how long the key flows would take to build. I estimated the total app to take around 5…

A Designer’s Dilemma

You just got hired at a design agency called Wingo. It has an excellent reputation. You’re a junior designer but you know that after a year here you can get a job just about anywhere. You’re boss puts a new project on your desk one day. It’s for a healthcare agency called PharmaWorld. PharmaWorld is…

The Pulse of Austin Goes Mobile

After a short break The Pulse of Austin is back in action and we are finally building out our design! Nicole and I did a lot of spinning our heads this past after a couple of meetings with local stakeholders that did not go as we’d hoped… As a brief recap, we’ve been looking at…

Sizing a Design

A couple of months ago I was working on redesigning the Wells Fargo banking app. I restructured it, simplified it, and created wire frames for all the essential flows a banking app should include (in my opinion), as well as some additional capability that Wells Fargo currently doesn’t offer. Now it’s time to talk to…

New Earth and Why Designs Fail

This is a story about Earth, what’s happening, and why it can’t be fixed.  The trouble started with the invention of the internet. People began to spend more and more of their time online in front of screens. The amount of information, especially contradicting information, was so overwhelming that people didn’t know what to believe…

The Pulse of Austin Goes to Market

The Idea Last week in Giving Life to the Pulse of Austin, we outlined our process in gathering data and creating a service blueprint of our idea. This week we’ve been focusing on our go-to-market plan. We’ve created The Pulse of Austin (Pulseofaustin.org) as a way to collect and aggregate voices of individuals, as well…

Transcending Neighborhood Boundaries to Connect Voices

At the end of  last week,  Nicole and I felt very unsure of where we were headed. We had wanted to find a way to bring voices to the city, and take the pulse of the people (see our original concept of the Austin is Me truck). We felt it was important to bring Austinites together, but…

Design Juniors + Start Up! Kids

Last week I was concerned about the progress of the summer academy program I’m starting, called Design Juniors. Not only did people not understand what design thinking was, they kept asking the question, but what will the kids be doing? Very valid question, and my answer was that, I didn’t know! I knew we would do…

Engaging with Austinites

Charting Our Impact This past week has been a test in tenacity for Nicole and I. Uncovering and articulating opportunity areas for Austin’s civic engagement was an illuminating challenge last quarter, and charting a path to meaningfully address one or more of those areas is an entirely new challenge this quarter. Constraints of size (we…

Why “Design Thinking” Must be Understood

In most schools, students are taught a prescribed list of topics, and then asked to prove how much they know by responding to “one-right-answer” questions. But are these really the things a child will need to know when they become an adult? My hypothesis is no, and my answer is to teach students skills and…

Ideation for more Connected Neighbors

Over the past quarter, we researched civic engagement in East Austin neighborhoods. Moving forward, we have been exploring different angles within our research and ideating around the opportunities we defined. One of the largest opportunity spaces, and the one that piqued our interest most, is the gap between residents within the same neighborhood. Without genuine…

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