kaley.coffield@ac4d.com

Student

Kaley Coffield

Kaley is a traveler, teacher, and explorer, and learning enthusiast. Most of her professional career has been spent facilitating learning whether in Austin or abroad, by guiding travel-service programs or guiding classroom students in her favorite Texas town. Her latest endeavor is a start-up program she created called Austin Learnshop. It’s mission is to provide more creative learning opportunities for adults and build community in Austin.

If she’s not immersed in one of her many hobbies, Kaley can be found among both friends and incidental acquaintances. The multitude and variety of humans that pepper the earth will never cease to inspire her.

Recent blog posts

Transcending Neighborhood Boundaries to Connect Voices

At the end of  last week,  Nicole and I felt very unsure of where we were headed. We had wanted to find a way to bring voices to the city, and take the pulse of the people (see our original concept of the Austin is Me truck). We felt it was important to bring Austinites together, but…

Design Juniors + Start Up! Kids

Last week I was concerned about the progress of the summer academy program I’m starting, called Design Juniors. Not only did people not understand what design thinking was, they kept asking the question, but what will the kids be doing? Very valid question, and my answer was that, I didn’t know! I knew we would do…

Engaging with Austinites

Charting Our Impact This past week has been a test in tenacity for Nicole and I. Uncovering and articulating opportunity areas for Austin’s civic engagement was an illuminating challenge last quarter, and charting a path to meaningfully address one or more of those areas is an entirely new challenge this quarter. Constraints of size (we…

Why “Design Thinking” Must be Understood

In most schools, students are taught a prescribed list of topics, and then asked to prove how much they know by responding to “one-right-answer” questions. But are these really the things a child will need to know when they become an adult? My hypothesis is no, and my answer is to teach students skills and…

Ideation for more Connected Neighbors

Over the past quarter, we researched civic engagement in East Austin neighborhoods. Moving forward, we have been exploring different angles within our research and ideating around the opportunities we defined. One of the largest opportunity spaces, and the one that piqued our interest most, is the gap between residents within the same neighborhood. Without genuine…

Thinkers of the Future

The future is unknown. Prior to AC4D, I spent a lot of time working with students of all ages, from pre-school through high school. My most recent role was at Eanes Elementary School in Austin where I taught 3rd Graders. I taught all subjects, but was lucky enough to have a supportive administration that trusted…

Money Mentor – Make Smarter Financial Decisions

Wells Fargo, the bank I have been fictionally working for has just acquired a new company with advanced analytic technology. Wells Fargo wants to integrate this new technology into it’s app in order to help its customers better understand their finances. The goal is for the new technology to enable users to: Understand their spending…

“I’ll Just Click Everything.”

User Testing round 3! Sometimes in the process of designing and redesigning, you fall into the blackhole of your own creation. It is at this point, when you are swimming around in the blackness, big fat flaws find their way to the surface of your design and you don’t even notice. This set of user…

Useful User Testing

Last week I fussed over the navigation structure for the Wells Fargo banking app, and had created a nifty tab bar at the bottom with all the major tasks related to a users accounts. I whittled down the menu and created “landing page” type sections that show all the functions of a menu item. However….…

Navigating a Banking App

After presenting my wireframes for the Wells Fargo banking app last week, I immediately realized how stunted my thinking was in redesigning the system. You can tell by a quick comparison of the Existing Info Architecture Map with the one I redesigned that, embarrassingly, not a lot had changed. The second version of the information…

Service Design at a Hostel

Have you ever stayed in a hostel? It’s much more than just a place to sleep. It’s a home filled with brothers and sisters you’ve never met. Things can be messy, awkward, confusing, but also warm and comforting. In Q2 Service Design, we’ve taken on a project with a local Austin hostel. Our task, as…

If Banking Apps Looked Out for their Users, It’d get a lot more Personal

I can’t stand banking stuff. I confessed this to my classmate earlier this afternoon as we both worked and reworked wireframes for a banking app. I felt desperately uninspired. “Banks rule the world!” He replied. Is that true? What are banks even good for? They provide security. We don’t have to store all our cash…

Banking Concept Maps

When asked to do a redesign of a banking app, it’s important to start off with an understanding of banking as a whole. Why does this institution exist and how does it function? From here, we can take a look at a banking app that is meant to provide value to the customers of a…

Why Design Thinking Ability is more than an Auxiliary Skill

The above video is a story simulating the beneficial outcomes of design thinking being taught in school. But the implications of increasing design literacy carries far more weight than just solving problems at an amusement park. What if design thinking was a subject available to everyone? It would be taught in schools and treated as…

You are a Homeless Entreprenuer

Watch the presentation! https://youtu.be/36nnf6wZ2XU Imagine for a moment that you find yourself in a pinch. You have just graduated from AC4D and for months you’ve been working on the business you started in the program and it was going really well at first, you even took out a loan to jump start production on your…

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