kelsey.greathouse@ac4d.com

Student

Kelsey Greathouse

During college, Kelsey studied Anthropology and Biology, with an interest in how people develop relationships with nature. Following that passion, she spent eight years traveling the U.S. working as an environmental educator at a variety of nonprofits. In 2016, Kelsey landed in Austin, where she continued her work in the environmental field, leading litter cleanups in areas of need throughout Travis County.

She took an interest in design thinking after learning about it during a talk at SXSW Eco. Eager to learn more and explore new ways of addressing environmental and social issues, Kelsey is excited to join the AC4D community.

When in town, Kelsey often spends her time hiking, biking around the city, finding new restaurants, and desperately trying not to kill her plants. When not in Austin, Kelsey is most likely camping or traveling with her fiancé, Noah, and their dog, Kermit.

Recent blog posts

An Unlimited Imagination Limited

CONSTRAINTS ON OUR IMAGINATION Internal Sensemaking This past week, we’ve been grappling with one main question: What limits what we can imagine? This question is quite complex. Our imaginations are complex. And our imaginations are also immense. Ironically, our imagination itself is greater than we can imagine. Or rather our imagination is greater than we…

PUNC Bank: Strategy Feature Brief

To unite multiple stakeholders and teams on a vision of our PUNC Mobile Money banking app, I’ve created a strategy feature brief. After months of designing the application, testing with users, meeting with a developer, and creating a product roadmap, now it is time to compile all of the pieces into a compelling brief illustrating…

Can Human-Centered Design Save the Planet?

Activism isn’t enough to save the planet. We need more than activism to create long-term, impactful environmental change. Can design pickup where activism leaves off? To understand if human-centered design has a role to play in solving our environmental crisis, I will look at the nuances between design and activism, how design manipulates people, and…

Tetris in a New Dimension: Creating a Product Roadmap

Creating Thin-Slices After getting estimates on my wireframes with a developer, I was tasked with prioritizing the features to build first. Keeping the user in mind, I wanted to make sure I was delivering value, but keeping the flows very lean in order to build and ship them as soon as possible. To do this,…

Launchpad Progress Update

Our business venture aims to empower ex-teachers to pursue paths outside of their current career by helping them identify transferable skills and then connect with a larger community of ex-teachers and employers. We will do this is in a summer workshop series combined with year-round events, and a website for additional support and resources.  …

A New Perspective: Understanding the Developer Approach

Introduction Over the last two months, I’ve been working to create wireframes for a mobile banking app. Focused first on basic flows crucial to the core of a banking app and then adding on more in-depth features including budgeting tools. While creating these, I’ve put the designs out into the world of users and received…

Embracing the Gray

  Chaos Muppet theory and a room divided Chaos Muppets and Order Muppets–what a binary way to set up the world. In Dahlia Lithwick’s article, “Chaos Theory”, she argues that the world is made up of Chaos Muppets or Order Muppets and both are necessary to succeed. You are either a swirling ball of chaotic energy…

Budgeting Meets Banking: Adding Features to an Already Complex App

Adding Features Last week’s challenge was to add in additional features to our banking app, specifically budgeting features. This included an overview of finances and their trends, a ‘what if’ feature that allowed people to alter their recurring bills to see the effects on their budgets, the ability to compare a single transaction to other…

Feedback from the Field Moving from Ideation to Prototyping

  CONTEXT Last quarter, we identified and interviewed students who dropped out of college. After synthesizing the data we collected in those interviews, we came up with themes and insights. This quarter, we have been working on utilizing the themes and insights we created last quarter to develop potential solutions. Last week, we went through…

PNC Virtual Wallet: User Testing

Over the last few weeks, I have been investigating and redesigning my mobile bank app, Virtual Wallet by PNC Bank. After creating wireframes and concept maps of my redesigned product, I managed to coordinate several user testing sessions by leveraging friends to reach out to their friends. Prior to user testing, I revamped my designs adding…

PNC Virtual Wallet: Wireframe and User Flow Redesign

I’ve been using PNC Bank’s Virtual Wallet for several years now. It’s a pretty comprehensive app with abilities far beyond what I need and use. However, more features isn’t always better. Too few features can also be problematic. During the creation of the Virtual Wallet’s Concept Map, I discovered a variety of capabilities that seemed…

PNC Virtual Wallet: Concept Map Redesign

Like many banking apps, PNC Bank’s Virtual Wallet has a plethora of functions and abilities. While not the worst banking app I’ve seen, the app still struggles with finding a balance between information overload and oversimplification. This week we were tasked with mapping out the current navigation and information architecture and then redesigning it based…

Cooking Creatively: An Ill-Structured Problem

For our last theory assignment of the first quarter, we read seven articles by different designers. Herbert Simon, along with Rittel and Webber all discussed ways to define and address ill-structured or “wicked” problems. These are complex problems that are difficult to solve or even address because of they’re ever-changing, interwoven with other issues, and often…

Homelessness in Parks and the Role of the Designer

After spending the last few years working to clean up local parks with volunteers, I can easily say that homelessness in parks is a heated issue in Austin. The below comic is partially based on true events that I experienced mixed with ideas from design experts.                    …

Recycled Reads: Stories from the Field

PROJECT OVERVIEW We are team of student researchers at the Austin Center for Design tasked with doing design research for a local Austin organization over the next several months. Our team is working with Recycled Reads, which is a used bookstore and part of the Austin Public Library system. Over the last several weeks, we…

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