kelsey.willard@ac4d.com

Alumni

Kelsey Willard

Kelsey has been working in Advertising for the past two years, learning about the industry and how it operates. She hopes to take these skills and knowledge and transition them into Design. She studied International Politics at Edward’s University, where she studied abroad in Argentina and worked in various students organization. She has a passion for social justice specifically gender equality, and sees design thinking as a way to facilitate equality in society.

She is an avid traveler, both domestically and internationally, and enjoys coffee of any and all sorts. She’s extremely excited to begin this year of study at AC4D and see what new opportunities come along.

Recent blog posts

Becoming Human

For this third installments of readings for our Theory course, I wrote a camp fire story. Enjoy.  ____________________________________________________________________________________   There once was a Hospital call Human Computing Health or HCH. It got its name because it combined two types of doctors, Human and robotic. First there were the human doctors who studied classic medical studies,…

How to be an Ally

In all civil rights and social justice movements there are typically two groups who make up the side of the oppressed. First, there is the main population, those who are receiving the oppression. Secondly, there is a surrounding ring of supporters, who aline with the cause but are typically not a recipient of the direct…

Third Time’s the Charm

Quarter four has hands down been the most the demanding quarter as well as ambiguous. Thus far we’ve created over fifty vignettes, we’ve iterated upon our idea at least three times, and we’ve presented our idea twice now. It feels like it’s coming together, but it might just be a fluke. I’ve be reflecting on…

The Road to Hell is Paved with Good Intentions

As we began to read the series of articles entitled “With the best intentions”, I found myself questioning not the motivations of the different projects and products, but where the designer’s responsibility lies. When is a designer no longer responsible for the products they create? Within this post I examine two articles’ arguments about designer’s…

AT&T Redesign Brief

Welcome to the final installment of the AT&T Mobile Application Redesign. For the past eight weeks we’ve been refining our designs, tested with users, sliced through features to fit into a release timelines and now we can deliver a final strategic design brief. This blog post contains a description of the final iteration of the…

My AT&T Redesign: Roadmap

Since last week’s update, the AT&T application redesign has continued to work towards the goal of release. Previously I had presented our newly updated hero flows for all screens within the application and asked a software developer for an estimate on the time it would take to create each feature. Once I meet with the…

My AT&T App Redesign: Features, Capabilities, Controls, and Development Meetings

In the last blog post about the My AT&T Redesign I had completed three usability tests, had evaluated the results, and begun to integrate those findings into my application. A link to the post is here. Since then, the project has turned to a more concrete phase, where cost and time have begun to play…

AT&T App User Testing

Previously this AT&T app redesign had been developed over a period of four weeks, with a few rounds of user testing. The next step in the design process is user testing. In broad terms this means reviewing and testing the app with the intentions of a user. This allows for a designer to gain more…

Picking up where we left off: AT&T App Update

Last we left off in this project we had finished working our divergent thinking ideas into the AT&T app, and writing out six short hero flows of our screens. Since then we’ve ramped up quite a bit. We’ve moved from sketching to digital files to user testing and iterations. To further explain, once we finished…

Service Design: Team British Tofu & Farmhouse Delivery

For the past eight weeks, Team British Tofu has been diligently working alongside Farmhouse Delivery to more fully understand their service and how it could be improved. Two key issues we found were that: 1) Farmhouse Delivery does not communicate to the customer what quality “real food” looks like — customers expect perfect, waxy produce…

Finding the Gap

For the past week I’ve been running circles in my head about the Coordinated Assessment (CA), wondering if it’s benefiting individuals experiencing homelessness or if it’s perpetuating people’s homelessness for longer than necessary. The Coordinated Assessment is a 50 question test that evaluates an individual experiencing homelessness’ vulnerability while living on the street; their “likelihood…

Divergent Thinking & Storyboarding

Previously within our Rapid Ideation class we worked on creating a concept map for the AT&T mobile app. This illustrates how the app functions and how various pieces of the app are connected together. When I was going through each screen to pick up these sections and their connection, I noticed a lot of overlap.…

Affordable Housing Update- Week 4

This past week Garrett and I have been going to the ARCH and speaking with individuals around the outside of the building about their experiences with housing in Austin. This was the first time in my life that I was actually asking individuals experiencing homeless to tell me their stories. I’ve worked with this population…

Affordable Housing in Austin

Over the past three weeks, Garrett and I have been conducting research in the Affordable Housing sector of Austin. We decided to pursue this topic for our full 24 weeks project. We both have a ties to the housing and development industry in Austin, and each of us are drawn to the chaos and complexities…

#TeamBritishTofu – Farmhouse Delivery

For the past three weeks, Elijah, Sally and I have been exploring the service offered by Farm House Delivery (FHD). They offer a weekly produce drop off to customers’ houses or places of work. The key to FHD is that all their produce and artisan products are sourced and produced in Texas. They “partner with local…

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