kelsey.willard@ac4d.com

Student

Kelsey Willard

Kelsey has been working in Advertising for the past two years, learning about the industry and how it operates. She hopes to take these skills and knowledge and transition them into Design. She studied International Politics at Edward’s University, where she studied abroad in Argentina and worked in various students organization. She has a passion for social justice specifically gender equality, and sees design thinking as a way to facilitate equality in society.

She is an avid traveler, both domestically and internationally, and enjoys coffee of any and all sorts. She’s extremely excited to begin this year of study at AC4D and see what new opportunities come along.

Recent blog posts

My AT&T Redesign: Roadmap

Since last week’s update, the AT&T application redesign has continued to work towards the goal of release. Previously I had presented our newly updated hero flows for all screens within the application and asked a software developer for an estimate on the time it would take to create each feature. Once I meet with the…

My AT&T App Redesign: Features, Capabilities, Controls, and Development Meetings

In the last blog post about the My AT&T Redesign I had completed three usability tests, had evaluated the results, and begun to integrate those findings into my application. A link to the post is here. Since then, the project has turned to a more concrete phase, where cost and time have begun to play…

AT&T App User Testing

Previously this AT&T app redesign had been developed over a period of four weeks, with a few rounds of user testing. The next step in the design process is user testing. In broad terms this means reviewing and testing the app with the intentions of a user. This allows for a designer to gain more…

Picking up where we left off: AT&T App Update

Last we left off in this project we had finished working our divergent thinking ideas into the AT&T app, and writing out six short hero flows of our screens. Since then we’ve ramped up quite a bit. We’ve moved from sketching to digital files to user testing and iterations. To further explain, once we finished…

Service Design: Team British Tofu & Farmhouse Delivery

For the past eight weeks, Team British Tofu has been diligently working alongside Farmhouse Delivery to more fully understand their service and how it could be improved. Two key issues we found were that: 1) Farmhouse Delivery does not communicate to the customer what quality “real food” looks like — customers expect perfect, waxy produce…

Finding the Gap

For the past week I’ve been running circles in my head about the Coordinated Assessment (CA), wondering if it’s benefiting individuals experiencing homelessness or if it’s perpetuating people’s homelessness for longer than necessary. The Coordinated Assessment is a 50 question test that evaluates an individual experiencing homelessness’ vulnerability while living on the street; their “likelihood…

Divergent Thinking & Storyboarding

Previously within our Rapid Ideation class we worked on creating a concept map for the AT&T mobile app. This illustrates how the app functions and how various pieces of the app are connected together. When I was going through each screen to pick up these sections and their connection, I noticed a lot of overlap.…

Affordable Housing Update- Week 4

This past week Garrett and I have been going to the ARCH and speaking with individuals around the outside of the building about their experiences with housing in Austin. This was the first time in my life that I was actually asking individuals experiencing homeless to tell me their stories. I’ve worked with this population…

Affordable Housing in Austin

Over the past three weeks, Garrett and I have been conducting research in the Affordable Housing sector of Austin. We decided to pursue this topic for our full 24 weeks project. We both have a ties to the housing and development industry in Austin, and each of us are drawn to the chaos and complexities…

#TeamBritishTofu – Farmhouse Delivery

For the past three weeks, Elijah, Sally and I have been exploring the service offered by Farm House Delivery (FHD). They offer a weekly produce drop off to customers’ houses or places of work. The key to FHD is that all their produce and artisan products are sourced and produced in Texas. They “partner with local…

Affordable Housing Space

Garrette and I have decided to focus on Affordable Housing for our 24 week project. To gain a better understanding of that space, we spoke with my father. He has worked in the Affordable Housing Industry in Austin for over ten years. He gave us great insight into what the space looks like, from the…

Concept Mapping, AT&T Mobil App

For our Rapid Ideation class we’ve been learning about Concept Modeling, specifically concept mapping. Concept Modeling is a practice for visually displaying difficult systems, so that the relation of all parts to the system are clearly identifiable. Concept mapping is an example of Concept Modeling, that has specific steps to its process as well as…

Hey What’s Up Hello: Research Reflection

For the past eight weeks Garrett and I have been conducting research, synthesis and a little bit of prototyping on the topic of short term loans. For the majority of this time we executed more research and synthesis than prototyping. We specifically conducted research around individuals who had taken out a short term loan, the…

Theory Assignment 4

For the final Design Theory class assignment, we had to do all the normal parts to the assignments, reading, synthesizing and creating a story. Though for this final round instead of just creating a comic, we had to create a video with a voice over on top of it. The narrative of my story was…

Hey What’s Up Hello, Scarcity and Chris

I focused my comic on two stories. First around scarcity and the second around a man name Chris. Over the past two weeks we have been reading various articles about poverty and one stood out to me against all other. An article by Dean Spear’s that experimented between poverty and economic decision making. In Spear’s…

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