Laura is currently the Brand Content Manager at Favor Delivery, where she leads brand voice, copywriting, and social media. She is attending AC4D to expand her experience with design and user research, specifically as they apply to problems for social good.
Prior to Favor, Laura led the social media team at Giant Noise, a lifestyle public relations and social media firm based in Austin, Texas. She has helped build the social and messaging strategy for brands like The Culinary Institute of America, Daily Greens, Amplify Austin, Deluxe, Pinkberry, Twang, Twin Liquors, and more.
Born in the midwest and raised in Texas, Laura graduated from the University of Texas at Dallas with a degree in Emerging Media and Communication. When she’s not working, you can find Laura outside with her dog Pearl, practicing yoga, or learning ceramics at East Side Pot Shop.
Our 3-day bootcamp just wrapped, and I’m invigorated, excited — and exhausted. We condensed big ideas we’ll use throughout the entire program into three days: user interviews, theme finding, insight development, ideation, sketching, and presenting. I’m not exhausted for obvious reasons: our days weren’t long, we didn’t have reading homework, and most of our tasks…