laura.carroll@ac4d.com

Student

Laura Carroll

Laura is currently a Brand Content Manager where she leads brand voice, copywriting, and social media. She is attending AC4D to expand her experience with design and user research, specifically as they apply to problems for social good.

Previously, Laura led the social media team at Giant Noise, a lifestyle public relations and social media firm based in Austin, Texas. She has helped build the social and messaging strategy for brands like The Culinary Institute of America, Daily Greens, Amplify Austin, Deluxe, Pinkberry, Twang, Twin Liquors, and more.

Born in the midwest and raised in Texas, Laura graduated from the University of Texas at Dallas with a degree in Emerging Media and Communication. When she’s not working, you can find Laura outside with her dog Pearl, practicing yoga, or learning ceramics at East Side Pot Shop.

Recent blog posts

Does a singular identity limit our potential for control?

Davos-Klosters’ (World Economic Forum) whitepaper on digital identity argues that today digital identity is fractious:  “Which leads to daily frustrations with countless usernames, forgotten passwords, ID documents and time wasted waiting to be verified and authenticated to complete a task such as gaining access to a building, boarding a plane, getting a job, etc.”  He…

Thinking About Information Avoidance

At AC4D, we’re constantly being challenged to push ourselves. In Quarter 1, we started honing our presentation skills. In Quarter 2, our Ethics in Design class challenged us to facilitate. As designers, it’s a vital skill to be able to engage team members (both fellow designers and non-designers alike) in discussions about the ethical implications…

Part Four: Arriving at Insights for Austin Parks Foundation

This is Part 4 in a series about our Service Design Project for Austin Parks Foundation. Follow our process: Part 1: Stories from the Field, Part 2: Themes, Part 3: Service Slices. Since August, our team (Kyle, Michelle, Laura) has been working with Austin Parks Foundation (APF) to help them better understand the feelings of…

Part Two: Researching The New American Dream with the Gig Economy

This is the second post in a series about our research in partnership with JUST, an Austin-based nonprofit that seeks to build resilient communities through financial inclusion. For Part One with information about AC4D, JUST, and the focus of our research, go here. Our Focus Initially, our focus was simply to look at how gig…

Financial Decision-Making Among Gig Economy Workers

For the next 8 weeks, our group (Allison, Michelle, and Laura) will be working with Austin-based nonprofit JUST to help them better understand financial decision-making among gig economy workers. Historically, barriers such as credit scores, collateral, and track record have excluded people from starting and growing a business. The JUST program is designed to unlock…

Making D: Principles of Design and Finding Designer Intuition

As we finish our first quarter at AC4D, we continue to ask fundamental questions: What is a design? What makes design unique from other domains? Can a computer design? What’s a design problem? What is design? I started this program with a semi-cogent definition of what design is and why I wanted to be a…

Part Two: Finding Themes for Austin Parks Foundation

This is Part Two in a Service Design Project for Austin Parks Foundation. For Part One: Stories from the Field, go here.  Since August, our team (Kyle, Michelle, Laura) has been working with Austin Parks Foundation to help them better understand the feelings of ownership over green spaces; specifically how those feelings of ownership can…

Impact Fighter: Who Will be World Savior?

“Humans have an instinctive, natural desire to make life better for their fellows if they can.” – Muhammad Yunus, Bertrand Moingeon, and Laurence Lehmann-Ortega I really want to believe this is true — and most days, I do. As we’ve been diving deep into globalism, poverty, and social business, I’ve been asking myself: what’s the…

Exploring Ownership of Park Spaces in Austin

Let me ask you a question: what’s your park? Is it the pocket park at the end of your block? Is it a splash pad that your kids frequent on Saturday mornings? Is it the trail on the edge of town where you recharge from the city? No matter your preference, you’ve likely found your…

Considering Time When Designing With or Designing For

AC4D is a ‘practice what you preach’ program — if you haven’t already figured that out. This week, we are knee-deep in design research for our clients, so of course, we are also discussing ethical research methods and the power of designing with– not for– our users. For me, these readings felt really serendipitous (though…

Judging Ethics and Responsibility in Design

Over the past two weeks, we have been tasked with reading five prominent writers’ perspectives on design: Edward Bernay’s “Manipulating Public Opinion: The Why and the How” (1928) John Dewey’s “The Need of a Theory of Experience” (1938) Victor Papanek’s “Design for the Real World” (1970) and “Creativity vs. Conformity” (1971) Maurizio Vitta’s “The Meaning…

Personal Reflection: The Highs and Lows of AC4D Bootcamp

Our 3-day bootcamp just wrapped, and I’m invigorated, excited — and exhausted. We condensed big ideas we’ll use throughout the entire program into three days: user interviews, theme finding, insight development, ideation, sketching, and presenting.  I’m not exhausted for obvious reasons: our days weren’t long, we didn’t have reading homework, and most of our tasks…

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