laura.sepulveda@ac4d.com

Student

Laura Sepulveda

Laura’s background is in GIS mapping and government data. This type of work has allowed her to flex her creativity and strategic thinking strengths to innovate workflows, and improve decision making through data-driven insights. She is passionate about making information accessible and useful for stakeholders, and excited to attend the AC4D program to focus on developing skills to account for the human aspect of technology solutions.

She grew up in Austin, TX and graduated from UT Austin with a BA in Geography. Later, she moved to Chicago for a few years where she wore a winter coat that looked like a sleeping bag, found out that professional sports teams are a big deal, and met her husband. She enjoys trying new things and hanging out in the yard with her Great Pyr, Cass.

Recent blog posts

Adding Analytics to a Mobile Banking App

We’ve been focused on creating screens and redesigns for a mobile banking application for the last few assignments in our digital interfaces class. This new assignment threw us a curveball. The prompt was to imagine that the financial institution we’ve been working with has recently merged with a company that specializes in financial analytics and…

Impostorism Managed

Last quarter our team researched the impact that impostorism may have on women’s trajectory through higher education and the workforce. Since then, we’ve spent the last month working to turn our research into actionable business ideas. This was done by using a few different methods such as reframing, pattern creation, and ideation to generate a…

User Testing a Digital Banking App

This week I sat down with 7 people and had them test the wireframes and flows that I created as part of the redesign of the UFCU mobile app. The entire experience was new to me and I learned a lot along the way. This was my first time using InVision to create a semi-interactive…

Wireframing a Digital Banking App Redesign

If you’ve been following along closely to our very exciting adventures here on the AC4D blog, you may remember the last post showcasing a concept map for a digital banking application. Well dear readership, now I present to you the wireframes for that same redesigned application. For this assignment we focused on creating wireframes of…

Concept Map Redesign of a Digital Banking App

For our first assignment in our Designing Digital Interfaces class we focused on mobile banking apps. I chose University Federal Credit Union’s mobile application. With the goal of outlining all the application’s functionality to better understand where changes could or should be made I started by clicking through every single button in the existing application and…

Service Design at the Castle

Jen Figueroa and I have spent the last 16 weeks conducting a service design project for Castle Hill Fitness. Our research focused on understanding the new member onboarding experience. Please visit the website we’ve created to showcase the many deliverables that came out of this project, and be sure to read back through our blog posts…

Feeling like an impostor

Over the last couple weeks we’ve been learning about impostor syndrome to get a better understanding of what impact it may play in women’s higher education trajectory from cultural background to employment. To do this we first needed to get a better understanding how we were going to identify when someone may have experienced these feelings. Below…

Insights from the Castle

For anyone who has been following Jen and I on our design research journey with Castle Hill Fitness, you know that we last posted about mapping concepts and interactions we found in the data and called them service slices. Since then, we’ve been working on developing insights. Insights were presented to us as being provocative statements of…

Service Slices from the Castle

It’s the start of the second quarter for us at AC4D, but Jen and I were busy working over the break on the next step in the process for our Castle Hill Fitness project. For this portion we learned about and created service slices. Creating these allowed us to examine the behavior we observed in…

Diving into design thinking

For our last assignment in our design theory class we read and discussed articles about design thinking. Each seemed to be pretty similar to me in their enthusiasm for creative thinking and how this can be applied to problem solving. As someone who is new to design it can be difficult for me to understand some…

Themes from the Castle

Since our last post about our project with Castle Hill Fitness, Jen and I have transcribed all the interviews we did, and added thousands of pieces of data to the walls of our workspace. This data consists of broken down utterances from participant interviews. From there we attempted to group similar data together based on…

Sketch Library

This last week in our applications class we broke into three teams and brainstormed interaction ideas based on our team’s category. My team focused on home and leisure interactions. After we came up with a long list of things people do in the home and leisure realm we chose a few of the interactions to…

A semi fictional story involving a dog

In theory class we’re still reading articles, and thinking of creative ways to process how we interpret and feel about them. The last set we read left us thinking about poverty and what the author’s viewpoints and our own were about poverty and design. We then created a story to showcase these. I like many others…

Stories from the Castle

Over the last few weeks, Jen and I have been conducting design research for our project with Castle Hill Fitness. At the beginning of this assignment we created a research plan on our own which focused on the green initiatives that the gym utilizes. The goal was to learn about the impact these may have…

Reflecting on week 4

Our fourth week at AC4D was just as busy as the previous ones. In theory class I presented the diagram I made showing 8 author’s viewpoints on design research, and my own interpretation of what design research should and should not be. I think this went well, and I received a lot of positive feedback.…

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