laura.sepulveda@ac4d.com

Student

Laura Sepulveda

Laura’s background is in GIS mapping and government data. This type of work has allowed her to flex her creativity and strategic thinking strengths to innovate workflows, and improve decision making through data-driven insights. She is passionate about making information accessible and useful for stakeholders, and excited to attend the AC4D program to focus on developing skills to account for the human aspect of technology solutions.

She grew up in Austin, TX and graduated from UT Austin with a BA in Geography. Later, she moved to Chicago for a few years where she wore a winter coat that looked like a sleeping bag, found out that professional sports teams are a big deal, and met her husband. She enjoys trying new things and hanging out in the yard with her Great Pyr, Cass.

Recent blog posts

Let Me Be Brief

Our banking app journey has come to an end, but not without one last deliverable: the feature brief. In developing a feature brief we needed to be able to quickly and clearly translate the value promise, the why, and the how of the product to the reader without necessarily being there to present it. This…

Welcome to the Failureverse

What does the ATX Fail Club ecosystem look like? What will we include in our narrative pitch for Saturday? Since our last update… We crafted a social media post to publicize our upcoming April 19th dinner party for the pilot. We were interested to see how effective this would be in actually generating interest/sign ups/follows…

Will we be overcome by power?

We’ve just finished a block of readings in our theory class about power, and tonight we all presented for 7 minutes or less about what they meant to us. My presentation tonight asked the question ‘Will we be overcome by power?’ Specifically, as we all prepare to embark on our careers in design post AC4D.…

Trimming Down that Banking App

For our last product management assignment, we met with developers to generate estimates based on the redlined wireframes of our mobile banking apps. For this assignment we used those estimates to create two product roadmaps. The first was based on an “ideal” scope with two developers working full time (40 hours per week). The second…

Scoping a Banking App MVP

In our product management class we are picking up where our designing digital interfaces class left off. We’ve been tasked with taking our banking app wireframes that we made in Q3 and presenting them to a developer in a productive meeting to get a better understanding of time estimates if we were to actually move…

Blogging with Beers 🍻: Mapping our Learnings

It’s been quite the trip, but we’ve picked up a lot of tools and insights along the way. We’ve learned about human-centered design research and synthesis. We’ve also practiced sharing our insights with others through tools like concept models, zooms, and service blueprints. Last quarter, we explored methods of ideation like reframing and insight combination…

Water Planning with the Best Intentions

The last couple weeks in our theory class we’ve been reading articles chosen to fit the theme of “With the Best Intentions”. Many of these had examples of design projects that were created with the intention of “doing good”, but may actually have had questionable outcomes. This theme was especially engaging for me, because of my work experience in…

Adding Analytics to a Mobile Banking App

We’ve been focused on creating screens and redesigns for a mobile banking application for the last few assignments in our digital interfaces class. This new assignment threw us a curveball. The prompt was to imagine that the financial institution we’ve been working with has recently merged with a company that specializes in financial analytics and…

Impostorism Managed

Last quarter our team researched the impact that impostorism may have on women’s trajectory through higher education and the workforce. Since then, we’ve spent the last month working to turn our research into actionable business ideas. This was done by using a few different methods such as reframing, pattern creation, and ideation to generate a…

User Testing a Digital Banking App

This week I sat down with 7 people and had them test the wireframes and flows that I created as part of the redesign of the UFCU mobile app. The entire experience was new to me and I learned a lot along the way. This was my first time using InVision to create a semi-interactive…

Wireframing a Digital Banking App Redesign

If you’ve been following along closely to our very exciting adventures here on the AC4D blog, you may remember the last post showcasing a concept map for a digital banking application. Well dear readership, now I present to you the wireframes for that same redesigned application. For this assignment we focused on creating wireframes of…

Concept Map Redesign of a Digital Banking App

For our first assignment in our Designing Digital Interfaces class we focused on mobile banking apps. I chose University Federal Credit Union’s mobile application. With the goal of outlining all the application’s functionality to better understand where changes could or should be made I started by clicking through every single button in the existing application and…

Service Design at the Castle

Jen Figueroa and I have spent the last 16 weeks conducting a service design project for Castle Hill Fitness. Our research focused on understanding the new member onboarding experience. Please visit the website we’ve created to showcase the many deliverables that came out of this project, and be sure to read back through our blog posts…

Feeling like an impostor

Over the last couple weeks we’ve been learning about impostor syndrome to get a better understanding of what impact it may play in women’s higher education trajectory from cultural background to employment. To do this we first needed to get a better understanding how we were going to identify when someone may have experienced these feelings. Below…

Insights from the Castle

For anyone who has been following Jen and I on our design research journey with Castle Hill Fitness, you know that we last posted about mapping concepts and interactions we found in the data and called them service slices. Since then, we’ve been working on developing insights. Insights were presented to us as being provocative statements of…

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