lauren.segapeli@ac4d.com

Alumni

Lauren Segapeli

Lauren has spent the majority of her career in product development and visual design for startups that focus on educational material and professional development. She believes that good design stems from asking compelling questions, embracing failure, constant iteration, and always being open to play.

With the understanding of the importance of adding to this world, she values human interaction and believes we should exercise care and be purposeful with what we do and say – unceasingly.

Lauren comes to AC4D ready to inspire and be inspired, to have her design beliefs broadened and challenged all with the aspiration of creating relevant and meaningful work.

 

Recent blog posts

Summit: Pay it down while you live it up

“I’d like to pay off my credit cards as soon as possible because it is a cloud, it is something hanging over my head.” –Carl, 32 Debt can be intensely anxiety provoking and yet we saw over and over again in our research that although the young people we spoke with recognize that their financial…

Impact is Personal

When it comes down to it, there is a problem with our current culture of development. We have the best intentions to create change and drive impact but the culture of scale, numbers and metrics and immediacy get in the way of actually succeeding at this. While I agree that it’s really difficult to continue…

Summit: Ramping up for Piloting

Tipping Point: One step back, two steps forward

Over the past six weeks, we’ve done six different rounds of user testing focused around concept relevance, messaging frequency and voice. As a quick recap, here are the things we know: There is a sweet spot for the tone of the app; financial enough to be credible, but also irreverent enough to be friendly and…

What is the Soul of the Idea?

Last Saturday, Sam, Jeff and I narrowed down our three ideas to one. In order to do this, we had an honest discussion about which idea we were each most passionate about– that we truly thought would benefit the people we spoke to during our research. We excitedly settled on a service that, for now,…

CapMetro Re-design Wrap Up

For quarter two, our Design Methods class has been focusing on rapid ideation and iteration for a redesign of the Capital Metro mobile app. For those of you who don’t know, Capital Metro is Austin’s public transportation system. To kick this project off, we completely immersed ourselves in the current app in order to formulate…

Redesigning the CapMetro App: Iteration 6

Previous user testing sessions made it very clear that it only takes one flow for a user to begin to learn your application and then begin to expect certain results. For this round of user testing, I reordered the flows and scenarios in order to combat this. At the end of a trip, the user…

Redesigning the CapMetro App: Iteration 4

The redesign of the CapMetro app is moving right along! I was able to user test six people this round, and it continues to be an educational experience. (Check out my previous post for a more complete breakdown of the user testing process.) As a reminder, the goals I identified as most important when using…

The Debt Project: Seeking People to Interview

Personal debt touches almost every aspect of life and according to a recent study, is a major source of stress for 46% of Americans. Our team has spent the last 5 weeks researching debt, focusing specifically on how debt relates to personal identity, relationships and community among young adults age 18 to 26. In line…

Co-creation and Service Blueprints

The experience a person has with a product or service has always been important, but as the five star customer experience has increasingly become the norm, a “good experience” just doesn’t cut it anymore. “Exceptional” and “terrible” are memorable, leaving “good” to fall by the wayside. In order to deliver such a memorable interaction, the…

Redesigning the CapMetro App: Iteration 2

We just wrapped up the third round of iterations for our redesign of the CapMetro app. I made changes to the design based on the feedback from user testing in the previous round as well as built out additional screens in order to have a more complete application. As I said in my previous post,…

Redesigning the CapMetro App: Iteration 1

In our quarter two methods class, our first assignment was to use and evaluate the current CapMetro app in order for us to have a thorough understanding of how it works, identify where it breaks down and evaluate how it can be made better. After much frustration and getting lost in the trenches, I created…

Servicescapes + Mental Models

I thought our latest reading in Service Design: “Servicescapes: The Impact of Physical Surroundings on Customers and Employees”, by Mary Jo Bitner, was an interesting investigation into the role of the physical space in the service constellation. I use “constellation”, because the servicescape only a facet of a much larger picture. As defined by Bitner,…

The Multi-Disciplinary Grey Area

In “Interaction Design and Service Design: Expanding a Comparison of Design Disciplines”, Stefan Holmlid is trying to make sense of the ever-evolving design world by mapping the differences and overlaps of design disciplines. Specifically, he explores service design’s relationship with interaction design and industrial design. First, let me first make one thing clear – when…

Exploring Convergence

In chapter 4 of Innovation X, Richardson explains the concept of convergence and how it relates to identifying problem spaces and opportunities for innovation within new and existing products and companies. He defines convergence as “…the integration of multiple products and customer touch points to provide functionality, benefits, and a customer experience that would be…

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