mfranks@ac4d.com | @franknatic

Faculty

Matt Franks

Matt Franks is a Partner at Modernist Studio. He was previously a product owner and creative director at Blackboard, where he was responsible for Blackboard’s core 700M LMS offering. He is also an instructor at Austin Center for Design, where he focuses on service & interaction design methods for the past 7 years. His professional work focus includes social system design, social impact work, mobile systems for both handsets and tablets, entertainment experiences for TV, web, and video, and strategic design thinking for large-scale system design and product rollout.

His experience includes: Partner at Modernist Studio, Creative Director and Product Owner at Blackboard, Lead Interaction Designer / Product Manager at MyEdu (a startup acquired by Blackboard in 2014), Senior Interaction Designer at frog design, co-owner of Monster Feet, and Product Designer at Target Corporation.

Over the past 11 years, Matt has released over 400 digital / physical products and services into the market for startups and fortune 100 companies. Awarded patents & silver IDEA award for Target’s ClearRX bottle. Work on AT&T U-verse Tablet App awarded Best TV App by IP&TV World Forum.

Recent blog posts

Ux for Good: Hidden Patterns In Rwanda's Reconciliation

This post is my fourth post in a series on the UX for Good design challenge. Check out the first post: UX for Good Introduction to get a better understanding of what the UX for Good design challenge is about. Writing throughout the challenge posed to be a bigger challenge than I thought; given the time spent…

UX for Good: Meeting the team

This post is my third in a series on the UX for Good design challenge. Check out the first post: UX for Good Introduction to get a better understanding of what the UX for Good design challenge is about.   Today I watched part of the team visit the grounds of the Kigali Genocide Memorial. It dawned on me…

UX for Good: Immersion

This post is my second in a series on the UX for Good design challenge. Check out the first post: UX for Good Introduction to get a better understanding of what the UX for Good design challenge is about. At AC4D, we are the evangelicals of ambiguity.  Time and time again I’ve pushed people out the doors…

UX for Good: Introduction

Hello! My name is Matt Franks.  I’m a faculty member at the Austin Center for Design. This post marks the beginning of a series that I hope to maintain over the next few weeks on my participation in this year’s UX for Good challenge – Kigali & London. What is UX for Good? “UX for Good…

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