miranda.hoffman@ac4d.com

Alumni

Miranda Hoffman

Miranda is a designer, strategist and motivator interested in using design processes to catalyze social change. She sees design as a tool for arbitrating and enhancing communication among people in communities and within larger professional structures.

She has served as a Creative Director in the real estate industry, gaining knowledge of the lifestyle changes occurring in our urban areas, has worked to eliminate weekend hunger among students who qualify for the National School Lunch Program and has been recognized as a top designer in the Diet Coke Young Designer Challenge. All of these experiences have spurred her to attend AC4D with the intention of evolving her career into designing products and services that make a more noteworthy impact.

The areas Miranda hopes to more thoroughly investigate as a designer include: healthcare, nutrition, transportation and interactive fashion.

Miranda was born and raised in Austin, Texas and earned her Bachelor of Fine Arts degree in Studio Art and Graphic Design from Baylor University. Since returning to Austin, she has been acclimating back to the ever-changing city, trying every new restaurant and spending time on the Greenbelt with her dog, Molly.

 

Recent blog posts

Strange & Familiar: Flip Flop Concept

The third set of readings for our Theory class was around technology and the strange and familiar ways it exists and evolves in our everyday lives. These readings pushed us to re-frame our understanding around the intent and purpose of products and behaviors and recognize the exponential growth of technology. For our third assignment we…

The Best Intentions: Responsibility & Ripple Effect

As designers, we want to think that what we create and put out into the world is having a positive affect on peoples’ lives. With each new idea, strategy or iteration we hope to add value for our users and to the world as a whole; however, that is not always the case. While we may…

Oh-hi: Making It Real

Branding When David, Kade and I came back to start Q4, we realized that this thing that we had been building was about to get real. We had been so focused in Q3 on design, capabilities, and value of this friend-matching service, that we hadn’t taken much time to actually brand our service. After a…

Discover Bank: Design Strategy Feature Brief

After presenting our product roadmap a couple of weeks ago, it is time to put it all together in what is called a Design Strategy Feature Brief. This document is meant to stand on its own and present a simple, cohesive vision of what the mobile product will offer, why it is important and how…

Discover Bank: Product Roadmap

In my last post, I explained how we went through each flow with a developer and estimated how many days it would take to develop. My developer, being more on the aesthetic side, looked at the entire flow and gave me an estimation versus looking at each component. Giving myself a 3 month timeline, I…

MilSO: Week 5 Update

Imagine being dropped into a new place every 1 to 3 years and having to build up your community again and again. You are left alone while your husband is deployed and end up spending hours upon hours in your home because you don’t know how or where to find friends that you click with.…

Discover Bank: Capability Breakdown, Sizing and Thin-Slicing

In our Evaluation and Product Management class this quarter we have been using the wireframes we redesigned during Q2 to learn how to make our vision a reality. My last post showed how we used two evaluation methods, Cognitive Walkthrough and Heuristic Evaluation, to refine details and continue to evaluate the user’s interactions with the…

Evaluation Methods: Getting Outside of Your Head

As designers, we may feel that we have a good grasp on how people would interact with our designs. We design flows to be efficient, minimal but also informative, and believe that if we can make sense of it, so can our users. What we don’t consider, however, is that every brain has been “trained”…

Coming Up With A Good Idea

During Q2, our team, (Kade Schemahorn, David Bill and Miranda Hoffman) conducted qualitative research focused on the unique experiences of military families. From this research, we discovered that military spouses are trying to keep it all together and have a full life, but struggle to foster and sustain meaningful relationships. We used the insights that…

Reflection: The Power of Stories

As we come to the end of Q2, I have been thinking a lot about the stories we are going to be telling in our final presentation tomorrow night and how they help the audience build empathy for our participants. A formal definition of empathy is the ability to identify and understand another’s situation, feelings…

Mobile Banking App: Final Iteration

Over the past 8 weeks, we have all been redesigning the mobile app of the bank that we use. I redesigned Discover Bank’s app. Think Aloud Testing With each iteration, we took our design and tested it on individuals we did not know. The testing method we used is called “Think Aloud Testing.” With this…

Service Design: Meaningful Impact

Last week, Kade and I presented a mock presentation for Service Design. While we hadn’t yet received feedback on prototypes, we did get great critique on our story arc and the insights we presented to support our concepts. The biggest takeaways for us were that we need to capture and convey the emotional experience of customers and…

Reflection: Rules of Engagement

Q2 is almost over and we have been working in our final research groups for 7 weeks now. As the quarter comes to an end, our energy begins to dwindle and many of us struggle to find the little bit of strength left to finish out strong. This lack of energy can cause issues in…

Mobile Banking App: Iteration 5

We are in our second to last week of school which means we only have one more iteration after this one! This week, instead of taking my “Let Me Buy You Coffee” Sign to the coffee shop, I decided to take this opportunity to meet my neighbors. I only know a few people in my…

Service Design: Implementing Prototypes

A few of weeks ago, Kade and I sent the business owner of Forbidden Fruit the vignettes of the concepts we created. They are posted here. The business owner approved our ideas, so we began designing them in Illustrator. The concepts we created were: Playful signs for different product areas in the store to spark…

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